I think people will be wondering if this resembles the founders' ideas when they were funded by you, and if this represents the kind of company you wish to be funding. You may of course defend the product on technical grounds (accept buttons, EULAs, etc) but I find it hard to believe that you truly think it is anything but a nuisance to end-users.
They're working on something new, and all the office hours I had with them were about that. They're not even in our database of companies as InstallMonetizer but as the new thing. (I'm not sure if I can say the name because it may not be launched yet.) I knew they had some previous product that was called a Windows installer, but I don't think we ever talked about what it did. The whole world of Windows software seem…
Although admittedly I have no idea what GoDaddy's checkout procedure is like since I have honestly never used it, maybe it is especially terrible in which case that is not a glowing reflection on this software..
However, thinking of less technical users here.
When you are in the mode to buy something , you are probably prepared for an upsell at some point and know what to look out for.
When installing something on your computer, a less savvy user is likely not knowledgeable enough to understand the implications of something extra being installed on their computer with often full administrative privileges.
They are also unlikely to understand the difference between an extra system component that must be installed for technical reasons (.Net, DirectX etc) and some third party software that is completely separate and not required.