Not once does the author dare to compare homicide rates to other developed countries. You're almost twice as likely to be killed by a gun because you live in the United States vs. the next developed country (Finland). You're 2.6 times as likely to be killed than the next country, Canada. Something is very wrong here. [1] http://en.wikipedia.org/wiki/List_of_countries_by_intentiona...
Psychopathic spree killings are such a low-probability, extreme event that there's almost nothing you can do, at a public policy level, to influence them. Your monkey brain may protest that this simply cannot be (as mine does), but our monkey brains are wrong.
Instead we need to look for significant trends. Or consider that our actions might cause other harms more often, which is especially likely when our actions are driven by low-probability events. Basing public policy on such extreme events is not just stupid, it's immoral.
And yet, that's exactly the job of the media. The media works, by and large, by telling individual stories to provoke general sympathy or outrage. This is a good thing when that story is representative of a larger problem. What we have now is random phenomena driving larger political discussions.