Earlier quoted context omitted.
That's a short term business model if I have ever seen one. "customers who stick around." is anthesis to mid- to long-term customer loyalty when you do "jack up prices, and milk remaining users for as much cash as possible"
You're thinking too narrowly. Buying a cow is a short term investment because cows don't live very long. And yet dairy farms can last for centuries.
I haven't seen Evernote pro- nor reproduce anything