The cope here is that no one will build there own Shopify or SalesForce or Airtable because “the selling is the hard part.” They don’t need to sell and market it for those SaaS to fall.
The founder's playbook: Building an AI-native startup
111–120 of 183 posts
Re: The founder's playbook: Building an AI-native startup
#112Re: The founder's playbook: Building an AI-native startup
#113Re: The founder's playbook: Building an AI-native startup
#114AI has changed the build for sure, it is a lot easier to build now, a lot easier to practice multiple copywriting ideas, do market research ... etc. There is something that will never change for being a founder, you need to sell, and for that you need network and credibility. It was never about the building, its all about the selling. AI has not changed that.
> AI has not changed that. But it has. AI can help you do market research, develop buyer personas, evaluate potential customers, create, analyze and enrich prospect lists, evaluate marketing channels, create ad copy, write sales scripts, think through objections and how to respond, etc. Will it turn you into Jordan Belfort? No. Will it be 100% successful or effective? No. But can it help enough to make a difference?…
Re: The founder's playbook: Building an AI-native startup
#115Re: The founder's playbook: Building an AI-native startup
#116> The traditional startup growth arc assumes that the path from idea to scale is validate → raise → hire → build → raise again → grow → hire more → repeat. Now, AI has erased the expectation that each new phase in the startup lifecycle requires a bigger team, a different skill set, and a fresh funding round. From 2015-2019 I spent the whole time saying "If I don't write the code nobody does". It was the point of sayi…
Re: The founder's playbook: Building an AI-native startup
#117Feels like a category error. It's a slide deck telling people what a product can do (that's a normal thing to release for a company), but the thing it tries to sell you on is building your own business based on their tool. Which makes no sense the way they sell it, because "founding a business" is no standard process that could be formalized in a way like that, nor does it make sense for society to have people foundi…
That we can describe something like “validation” in the abstract and automate some part of it says nothing about whether it’s worthwhile. I’m hard pressed to think of anything that anyone pays for that doesn’t meet this description. Why should being a founder be special or different?
Re: The founder's playbook: Building an AI-native startup
#118Feels like a category error. It's a slide deck telling people what a product can do (that's a normal thing to release for a company), but the thing it tries to sell you on is building your own business based on their tool. Which makes no sense the way they sell it, because "founding a business" is no standard process that could be formalized in a way like that, nor does it make sense for society to have people foundi…
The same is true of building a startup based on Rails or React.
Re: The founder's playbook: Building an AI-native startup
#119Feels like a category error. It's a slide deck telling people what a product can do (that's a normal thing to release for a company), but the thing it tries to sell you on is building your own business based on their tool. Which makes no sense the way they sell it, because "founding a business" is no standard process that could be formalized in a way like that, nor does it make sense for society to have people foundi…
>nor does it make sense for society to have people founding businesses at a scale comparable with mowing your lawn or doing your taxes It absolutely does. AI and robots drives the cost of labour down; it's good for capital, bad for labor. If everyone is a business owner then everyone can benefit. A hundred years ago the majority of Americans were self-employed; mass wage labor is a recent phenomenon.
If it’s a guy starting his own taxi service with his own app he paid a guy $2000 in Ukraine to produce (as a guy where I live did), that’s different.
Re: The founder's playbook: Building an AI-native startup
#120I like how dates and copies are still the ultimate version control: " -05062026_v3 (1).pdf" So there were 4 iterations on 5th of June alone for this document
A beautiful analogy for non-technical founders creating software products with AI. There are version control systems, but who needs them when you can name your pdf `n-final-updated-6-16-final-donottouch.pdf (1)(2)`