Salesforce to Acquire Fin (formerly Intercom) for $3.6B

Counterpoint: I’ve had recent support calls with two large corporations, both with humans. In both cases the humans lied about what could be done to address my issue.

In one case I was literally repeating back to the human what I’d just been told, and getting them to confirm that what I said was correct. First bill arrives and I find out the truth.

Second case I was told I’d have to cancel and create a new account to add a service. I decided to keep my existing account and learned that there is a web page where I can easily self-serve and add the additional service in one or two clicks. (I assume like the human actually made more money for “new account signups”.

My point is that the feeling of being a valued customer is really independent of whether you’re interacting with a human.

This is disappointing. I've worked closely with Intercom for the past few years. I've run Fin implementations at multiple companies. I've found their product team incredibly strong & the product to be customer friendly. Salesforce... not so much.

imo - Fin's AI chat is the best on the backend of empowering teams to self-serve & integrate with Helpdesk. They don't require consultants.

I really hope they don't lose all of that in this acquisition.

What I don't get is why I need to go through an AI agent to do self-service. Without a human in the other end, I've basically relegated to solving the issue myself. The way I see it the AI is just acting as a text interface for a remote system, surely my issue could just as well be solved by implementing better self-service solution.

I don't know what others normally call customer service about, but in my case it's always something broken or a refund. The refund is doesn't need the AI, that's easily done with just a form. If somethings broken at my ISP for instance, then it doesn't really matter if the LLM or a form and some if-else skip-logic thingy sends the ticket to technical support.

I'm sad to see Intercom/Fin's CEO, Eoghan McCabe, did not face repercussions after credible allegations about sexually harassing his employees came out in The Information in 2019 [1]. Some quotes:

> When the woman said she, too, wanted to go home, Mr. McCabe told her that he wanted her to remain, the people said. After the other two employees had left, Mr. McCabe made a lewd remark to the saleswoman and said that he would like to sleep with her, the people said. She declined and eventually left his home, they said. > Later, the saleswoman said Mr. McCabe’s actions had frightened her, according to one of the people who spoke to her about the incident, who declined to be named.

> During the meeting, Schuur said she told Mr. McCabe that his behavior was inappropriate. The Intercom CEO cried during the meeting and said that he hadn’t realized there was a power imbalance between himself and the young woman, Schuur said. > “I felt like I was just a guy at a party and she was just a girl,” Mr. McCabe said, according to Schuur. > Two former Intercom employees present for the harassment training seminar said Mr. McCabe didn’t attend.

> At an Intercom party around 2014, Schuur said she witnessed Mr. McCabe slap the saleswoman’s buttocks. At a different event around that time, another former employee said she saw the Intercom CEO place his hand on the same woman’s thigh. Four former Intercom employees, including Schuur, also said the woman told them of the advances, which she said were unwanted.

> A key figure in the company’s culture was Mr. McCabe, described by employees as both brilliant and temperamental, with a tendency to cross boundaries with junior female employees.

> Mr. McCabe, through an Intercom spokesperson, declined to be interviewed for this story, but said in a statement: "In the early years of the company I demonstrated some poor judgment. I apologized at the time [...]"

> But early employees said he also showed flashes of temper and vindictiveness. He was known for occasionally writing scathing messages to employees in group messages, according to a former employee who saw them. On at least one occasion he told another person leaving Intercom that he intended to tarnish their reputation in the tech industry, that person said.

I previously tweeted about this and McCabe threatened to sue me.

[1] https://www.theinformation.com/articles/harassment-allegatio...

cached content: https://docs.google.com/document/d/1zsAytvQRuEwc0ftY3OtlXwvj...

"The 3 common issues used to be solved by a manual with an FAQ page, or just you know, actually intuitive and usable software and hardware."

Having led customer support, this grossly misunderstands how people interact. People don't read. It's as simple as that. You can write something as clear as day in a FAQ, and they don't want to put in the effort. ~50% of the inbounds I receive are fully written out in plain language in an FAQ.

LLMs are perfect for this scenario. It puts the answer in clear english and will endlessly re-word the answer when clients followup.