Ford is probably going to do it.
They’re never the first but they consistently bring new major shifts in cars to the working class, without making some major compromises to the car (BYD) or being expensive (Tesla).
They:
- Brought affordable V8 engines to the working class
- Got rid of the V8 and brought much more fuel efficient turbocharged vehicles to the working class
- Made the first and a popular hybrid SUV, which is what Americans buy
- Brought the first affordable passenger aerodynamic cars to the working class
- Brought military grade aluminum bodies to a working class truck, massively increasing fuel economy
- They obviously invented the moving car assembly line and were the first to make cars affordable
Currently they’re working on an inexpensive electric car platform that borrows some of Tesla’s manufacturing ideas (but is way less complex because Tesla is actually unable to use it on their cars), switching to 48V, and trialing a new tree-based assembly line.
And it will be a fully repairable car unlike BYD’s which transfers all impacts to the battery frame, which is safe and saves a lot of money but makes the cars impossible to repair. (BYD started as a tech company so they tend to view things to be disposable, like smartphones.)
Ford watches all the other carmakers add new features and then figures out how to make it affordable and then they spend massive marketing campaigns to normalize it with regular people.