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Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

theguardian.com

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Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#111

Post by __s »

fhn wrote: post #83
arthurofbabylon wrote: post #50

Earlier quoted context omitted.

The hiring brand is Ferrari. Its entire business is predicated on a Paris-Hilton-style effect, whereby it is famous for being famous. Tactics like hiring Jony Ive are a common way to keep this virtuous cycle afloat. It's not really about design, it's about PR/hype/reputation/branding.

it's not about the design yet stock plunged 6% for no reason then?

stock has been going down all year, drop was just bump coming back down

markets are volatile, 6% on one ticker is noise

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#112

Post by rixed »

Insanity wrote: post #12

I’m not really sure why someone would hire Ive to design a car. I don’t know much about him, but to me he’s mostly known for designing Apple products, not luxury vehicles. Hiring someone because of their name recognition in a role they aren’t suited for would of course backfire. (Again, maybe he does have some prior work that means he’s suited for the job and I’m just unaware)

I'm pretty confident that in such a case they just hire the name, and that people doing the actual work will be hired on purpose with the required qualifications.

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#113

Post by rcleveng »

johsole wrote: post #70
Insanity wrote: post #12

I’m not really sure why someone would hire Ive to design a car. I don’t know much about him, but to me he’s mostly known for designing Apple products, not luxury vehicles. Hiring someone because of their name recognition in a role they aren’t suited for would of course backfire. (Again, maybe he does have some prior work that means he’s suited for the job and I’m just unaware)

Looking at the Ferrari and it's missing that certain look, styling, and tradition Ferrari's have. This design looks like a nice modern electric car, but doesn't have the wow of a Ferrari.

It's really a nissan leaf with a nicer leather interior.

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#114

Post by hulitu »

robertnowell wrote: post #26
Insanity wrote: post #12

I’m not really sure why someone would hire Ive to design a car. I don’t know much about him, but to me he’s mostly known for designing Apple products, not luxury vehicles. Hiring someone because of their name recognition in a role they aren’t suited for would of course backfire. (Again, maybe he does have some prior work that means he’s suited for the job and I’m just unaware)

imo the exterior looks like a cartoon BYD and should be killed with fire. however while folks are negative on Ive for the car shape, he only designed the interiors not the car body, and the interiors are kinda lovely car interior design: -no touchscreen (dangerous while driving) -clicky, intuitive tactile switches and buttons -thoughtful use of color (display base color changes based on driving mode) I mean even just…

It looks like an iPhone. They just had to raise the cam^Hboot and lower the front. And the backlights look so original: besides 50 car brands, nobody else has this type of backlights. /s

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#115

Post by ShinyLeftPad »

specialist wrote: post #91
ShinyLeftPad wrote: post #31

Earlier quoted context omitted.

Thanks for the link. Totally seeing the appeal of this car. The UX seems actually very good (based on this short review so far). Good use of physical tactile controls + flexibility of a screen. As to external looks. Whenever I see old ICE sports cars (all those lotuses, ferraris, lamborghinis) they seem so awkward and out of place on city streets. They just scream midlife crisis. I think this will be an upgrade in th…

Its UI looks amazing. Of course, I have no clue about its IRL UX.

I have a clue about IRL UX of touchscreen only car interfaces and they suck...

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#116

Post by SideburnsOfDoom »

cbdevidal wrote: post #14

What prevents car manufacturers from taking a normal-looking body style and electrifying it? Seems popular with the aftermarket mods. Every hybrid and EV I can think of looks like a suppository. Edit: I asked AI the same question and it reminded me that BMW’s i4, Camry Hybrid, Porsche Taycan, Ferrari 296 GTB (hybrid), Corvette E-Ray, F150 Lightning, and Genesis Electrified G80 all look fairly similar to standard ICE…

> What prevents car manufacturers from taking a normal-looking body style and electrifying it?

That has been done. But it's never optimal, as it's not just a case of "pull out the ice engine, put in the electric motor". Different constraints leads to a different design.

e.g. The electric motors are better mounted near the drive wheels, no "transmission tunnel". The heavy batteries are ideally mounted across the bottom of the vehicle like a skateboard, they do not replace a gas tank.

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#117

Post by SideburnsOfDoom »

UebVar wrote: post #80
mysterydip wrote: post #64

Earlier quoted context omitted.

Ironically, I think your question is the reason it’s not done more often, or at least some brands make “very obvious” EV’s: because for some customers, they want people to know they’re different (and memorable) from the ICE vehicles.

I think this is a meme in marketing departments, but not actually true. For the longest time ICE car makers build cars that screamed "electric". They mostly where behind expectations. At that time the by far most successful EV brand was Tesla with the USP that their cars looked like cars, while the EV from the competition looked like video game asserts; the BMW EVs from that time where among the most ugly cars i have…

> Tesla has released the cybertruck that screams "electric" and is a sales disaster.

I agree that the cybertruck screams, but not that it has generic EV stylings.

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#118

Post by beAbU »

apparent wrote: post #85
beAbU wrote: post #68

Earlier quoted context omitted.

I posit that a mouse that needs to be on its back to be charged, thus rendering it completely useless during that time, to be much much much worse than a round mouse with no immediate indication which way is forward...

I heard they didn't want it to be functional while charging because then people would use it plugged in all the time. They wanted it to be clear that it takes a little time to charge, then you use it unplugged. Might make more sense if there were battery level LEDs on the top or something. But it's just a couple reminders and then bang it's dead.

> because then people would use it plugged in all the time.

So people want to use the mouse while plugged in, and Apple designs a product that limits that...

Talk about hubris.

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#119

Post by Markoff »

johsole wrote: post #70
Insanity wrote: post #12

I’m not really sure why someone would hire Ive to design a car. I don’t know much about him, but to me he’s mostly known for designing Apple products, not luxury vehicles. Hiring someone because of their name recognition in a role they aren’t suited for would of course backfire. (Again, maybe he does have some prior work that means he’s suited for the job and I’m just unaware)

Looking at the Ferrari and it's missing that certain look, styling, and tradition Ferrari's have. This design looks like a nice modern electric car, but doesn't have the wow of a Ferrari.

it doesnt even look like nice modern electric car, maybe only by tesla 10 years old design standards, it looks way worse than Xiaomi SU7, Zeekr 001 or Porsche Taycan and let's better not mention cool retro Lancia Delta sorry I mean Hyundai Ioniq 5 or Ioniq 6 or that cute Honda e

if Ferrari wanted to make car which would look interesting for potential Ferrari owners it should have look something like BYD Yangwang U9 or Aion Hyper SSR now those are cool EV sport cars

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#120

Post by tencentshill »

Klonoar wrote: post #96
cbdevidal wrote: post #14

What prevents car manufacturers from taking a normal-looking body style and electrifying it? Seems popular with the aftermarket mods. Every hybrid and EV I can think of looks like a suppository. Edit: I asked AI the same question and it reminded me that BMW’s i4, Camry Hybrid, Porsche Taycan, Ferrari 296 GTB (hybrid), Corvette E-Ray, F150 Lightning, and Genesis Electrified G80 all look fairly similar to standard ICE…

Amusingly, the eGolf that VW had to build as a compliance car is one of the better choices for “just give me a fucking car that’s an EV”. It’s literally the MK7 Golf R, but with AWD removed and a battery instead of an engine. Physical interior throughout with CarPlay/AA, all aftermarket parts for the MK7 work with it. Drives like a go-kart on the streets. Super fun as a second or third grocery getter if you can find…

It's in the same class as the Mini Cooper EV. Good car with a battery, not a good EV though.
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