There's only a handful of sources for the services revenue which is growing like crazy, I wonder if they've been able to negotiate a higher ad revenue cut with Google which was revealed to be 36% in Google's antitrust trial, leaving a lot of money on the table. It definitely looks like they've been able to stall the effect of rulings allowing apps to use third party payments. But earlier this week the courts reversed…
They're going to have another one soon: ads in maps. What a user experience disaster that will be all to make a few more dollars.
I used to tout the superiority of Apple Maps to people by saying "And there no ads, so you can trust the results". I can't do that anymore.