Earlier quoted context omitted.
Who said proactively?
Any action by cloudflare before a court order or notice would be proactive. There's no way to effectively block streamers of live shows because they can create new sites or accounts for each event and by the time they're found, reported and cloudflare reasonably reviews and acts on them the event will be long over. What do you expect cloudflare to actually do about these streams?
Maybe I'm being optimistic but I'm assuming the first action wasn't large scale IP blocks. Cloudflare likely didn't take action.
> What do you expect cloudflare to actually do about these streams?
I'm sorry but I'm not buying that the market leader in bot detection can't detect sport suddenly being streamed to an influx of people from a new IP at kick off. If this was the US banning them, I'm sure they'd have found a way around it by now