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How ChatGPT serves ads

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Re: How ChatGPT serves ads

#111

Post by doginasuit »

irjustin wrote: post #36
benleejamin wrote: post #29

I'd always thought that ChatGPT ads would be indistinguishable from actual content.

this would be a breach of trust and short term would work great but long term is too detrimental. same thing could've been said for search results, so at least that part is still "safe".

I'd be surprised if product placement isn't already basically at play. Charging companies for including/prioritizing their documentation in the training data, for example. Thankfully LLMs are terrible at the subtlety it would require for a direct marketing campaign.

Re: How ChatGPT serves ads

#112

Post by mh- »

Dylan16807 wrote: post #108
mh- wrote: post #103

Earlier quoted context omitted.

You realize we're talking about a product that is currently free, right? Neither of us have any insight into the margins of their paid offering. All this means is: we have a free offering that we can't figure out another way to monetize right now. We can each draw our own conclusions about what that might mean for the state of their business, but all of the other inferences (ha) in this thread are conjecture.

> You realize we're talking about a product that is currently free, right? Neither of us have any insight into the margins of their paid offering. I don't see how that changes the analysis. > All this means is: we have a free offering that we can't figure out another way to monetize right now. And they're doing something they significantly don't want to do to monetize it. Either they fully changed their mind, or the…

If we can agree that "strapped for cash" also includes "not stupid with cash", I think we're on the same page here. :)

(For all I know they are strapped for cash, to be clear; I just don't think the quote says that.)

Re: How ChatGPT serves ads

#113

Post by catcowcostume »

Aurornis wrote: post #37

The ads are in the free tier and the new ad-supported $8/month plan. Every time this comes up there are comments assuming that ads are being injected into the normal plans, but these are for the free tier and the new Go plan which warns you that it includes ads when you sign up.

Until next quarter earnings, when ads become a feature in more expensive plans.

Re: How ChatGPT serves ads

#114

Post by JumpCrisscross »

BoorishBears wrote: post #77
torben-friis wrote: post #62

These are the less worrying kind of ads in our future. Seeing how google has been fighting SEO for ages, what's going to happen when companies figure out how to inject ads into the model? We haven't yet seen the problem of adversarial content in play, I think.

Why do you need to inject ads at the model weights layer when you control the frontend? Have the model generate keywords from the query, then inject guidance from matching advertisers into the context window q: How do I make a new React app? a: Vercel makes it easier to get your project running fast ⓘ Some other choices would be: ... ⓘ This part of the response was sponsored by Vercel

> ⓘ This part of the response was sponsored by Vercel

LLMs are essentially unregulated. I don't believe they have any legal disclosure obligation in America.

Re: How ChatGPT serves ads

#115

Post by Dylan16807 »

mh- wrote: post #112
Dylan16807 wrote: post #108

Earlier quoted context omitted.

> You realize we're talking about a product that is currently free, right? Neither of us have any insight into the margins of their paid offering. I don't see how that changes the analysis. > All this means is: we have a free offering that we can't figure out another way to monetize right now. And they're doing something they significantly don't want to do to monetize it. Either they fully changed their mind, or the…

If we can agree that "strapped for cash" also includes "not stupid with cash", I think we're on the same page here. :) (For all I know they are strapped for cash, to be clear; I just don't think the quote says that.)

Going with a last resort implies more than "not stupid".

Re: How ChatGPT serves ads

#116

Post by jonah »

I was looking to see if BZR referred to a 3rd party ad network. I didn't find anything, but apparently someone has replicated OAI's system and you can run insert it into your own LLM.

GH: system32miro/ai-ads-engine

Re: How ChatGPT serves ads

#117

Post by mh- »

Dylan16807 wrote: post #115
mh- wrote: post #112

Earlier quoted context omitted.

If we can agree that "strapped for cash" also includes "not stupid with cash", I think we're on the same page here. :) (For all I know they are strapped for cash, to be clear; I just don't think the quote says that.)

Going with a last resort implies more than "not stupid".

Okay, fine: "conservative with cash" or even "tight with spending"?

(I'm not sure how much deeper HN threads can nest.)

Re: How ChatGPT serves ads

#118

Post by JumpCrisscross »

benleejamin wrote: post #29

I'd always thought that ChatGPT ads would be indistinguishable from actual content.

> always thought that ChatGPT ads would be indistinguishable from actual content

Remember when we got upset that Google was putting ads into image search [1]?

[1] http://www.ryanspoon.com/blog/2008/12/14/google-image-search... 2008

Re: How ChatGPT serves ads

#120

Post by hattmall »

chrisweekly wrote: post #90
saghm wrote: post #70

Earlier quoted context omitted.

Even if it wasn't necessary for their survival, it's hard to imagine a world where they wouldn't try to do it anyways. I'm not someone who buys into the idea that companies are obligated to maximize profits at the expense of all else, but I do think that in the absence of other factors (e.g. regulation) it's where pretty much every company will end up.

"the idea that companies are obligated to maximize profits at the expense of all else" !! That is literally the definition of legally-binding fiduciary resonsibility for publicly-traded corporations. There are exceptions (PBCs, B-Corps) but they're rare.

It's really not though.
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