Kinda a wild idea I had never really considered, but absolutely a possibility: using a TV as a loss leader to sell ads. Not sure if that's they're intent here, but I could easily see that becoming a thing (if it isn't already). And what better way to collect useful ad data on people than forcing them to create an account and then tracking their usage of the device.
it is definitely a thing. a 65" 4K OLED tv costs less than 32GB of ram! practically every other electronic has gone up in price like crazy, tvs have gone down.
Computers are cheaper. Phones are sort of cheaper. Headphones are cheaper.
Game systems cost more.