People demand free support. When I worked at Microsoft, it cost over $20 to have a human customer support agent pick up the phone when someone called in for help. That was greater than our product margin. Every time someone called for help, we basically lost the entire profit on that sale, and then some. Most common support calls where for things that were explained in the manual, the out of box experience, tutorial…
Isn't part of why Apple's iPhone can be so expensive is because it's very easy to get actual human support for it when something goes wrong? You probably didn't make the mistake at Microsoft, but I've seen people look at the localized spreadsheet and miss the long term company wide spreadsheet completely. Often because the sales and support departments are so far from each other that they're basically two different c…
Yeah, Apple has best in class support. They tried monetising it through Applecare but thats largely broken down.
I cant stand Apple for a lot of reasons, but their phone support, and everything behind that like training, is about as good as you can possibly hope to achieve.