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Apple's commitment to privacy and security is really cool to see. It's also an amazing strategic play that they are uniquely in the position to take advantage of. Google and Meta can't commit to privacy because they need to show you ads, whereas Apple feels more like a hardware company to me.
It's all tempered by them ultimately controlling what you can put on your phone though. As was demonstrated in LA, it's starting to have significant civil rights consequences.
Apple's commitment to privacy and security is really cool to see. It's also an amazing strategic play that they are uniquely in the position to take advantage of. Google and Meta can't commit to privacy because they need to show you ads, whereas Apple feels more like a hardware company to me.
I still like their hardware. But let’s not pretend that there is any part of Trump’s body that he won’t kiss and sell out his customers for. If Trump asked Cook to put a backdoor in iPhones or impose tariffs on Apple, Cook would do it in a minute
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Apple sells some ads yes. But it’s a tiny fraction of their revenue. Would Google or Meta go bankrupt if they stopped selling ads? Yes. Apple wouldn’t.
Apple would go bankrupt without US protectionist policy propping up their service revenue. That's pretty bad. Maybe not "reliant on ad monopoly" bad, but pretty close.
Have you considered that people just like Apple's products and services?
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I still like their hardware. But let’s not pretend that there is any part of Trump’s body that he won’t kiss and sell out his customers for. If Trump asked Cook to put a backdoor in iPhones or impose tariffs on Apple, Cook would do it in a minute
Cook couldn't personally put that backdoor in himself though. There would (presumably) be Apple employees who would blow the whistle if they received such a command.
I have been cocky for 30 heads with the thought that I could always find a job quickly - and have even in 2023 (3 offers within 2 weeks) after being Amazoned and in 2024 (just replied to one recruiter the day after a layoff). But even I shut up and keep my head down these days. As long as we ain’t killing kids, I am not saying anything.
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Apple's ad revenue was 1% of its total in 2024. It was estimated to be 2-3% in 2025. https://www.apple.com/newsroom/pdfs/fy2024-q4/FY24_Q4_Consol... https://www.macrumors.com/2025/10/30/apple-4q-2025-earnings/
Their net profit was a little over $100 billion last fiscal year. They get $20 Billion+ in pure profit from Google being their default search engine. That’s 20% of their profit
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Their net profit was a little over $100 billion last fiscal year. They get $20 Billion+ in pure profit from Google being their default search engine. That’s 20% of their profit
Google paying Apple to be the default search engine is not the same as Apple selling $20 billion worth of ads to track you.
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Google paying Apple to be the default search engine is not the same as Apple selling $20 billion worth of ads to track you.
Google isn’t just paying Apple $20 billion, it’s based on click throughs on ads in Safari. Apple is very much getting paid based on the ad economy.
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Google isn’t just paying Apple $20 billion, it’s based on click throughs on ads in Safari. Apple is very much getting paid based on the ad economy.
But it still isn't Apple doing the tracking or receiving the data about your Google searches. They aren't Apple's ads, they're Google's ads.
Apple's commitment to privacy and security is really cool to see. It's also an amazing strategic play that they are uniquely in the position to take advantage of. Google and Meta can't commit to privacy because they need to show you ads, whereas Apple feels more like a hardware company to me.
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Apple's commitment to privacy and security is really cool to see. It's also an amazing strategic play that they are uniquely in the position to take advantage of. Google and Meta can't commit to privacy because they need to show you ads, whereas Apple feels more like a hardware company to me.
> Apple's commitment to privacy We know now that it was all marketing talk. Apple didn’t like Meta so they spun a bunch of obstacles. Apple has and would use your data for ads, models and anything that keeps the shareholders happy. And we don’t know the half of the story where as a US corp, they’re technically obliged to share data from the not-E2EE iCloud syncs of every iPhone.
Illegal to do this in (at least) the EU, California and China.