The key part is electrified and not pure electric.
My hunch is there are some laws or regs somewhere that kept hybrids from really taking off (or rather, they were taking off.. then suddenly were suppressed). Which is why I don't interpret headlines like these to mean "consumers have crossed the tipping point" - in many cases it is incentive-driven, not pure consumer demand.
The EU is committed to the full EV route and that is not changing. But it's not taking hold in the US, and over the next few years the big thing we will see being sold is actually EREVs, which are BEVs with a gas generator attached to charge the battery (yes, really).
Source: in the industry