I think the bigger problem is Framework doesn't actually offer as much in upgradeability as it sounds. While it can be compared to laptops without modular RAM, SSDs, or Wi-Fi cards, the real comparison is to laptops with modular ones of those for significantly less and suddenly the amount of upgradeability value drops significantly. Unofficially, many of the laptops I've had I've been able to upgrade even the screen on as well. The value prop for replacing the mainboard+CPU while keeping the same generation RAM and SSD is really not that high in terms of upgradeability - especially with the breadth of selection so far. In the meantime, you're paying significantly more for less quality to have said ability.
To me, the core value proposition of the Framework is actually more in customization than about upgradeability. That's just a lot less valuable overall. I.e. you can place your port layouts in any order you want, you can customize the keyboard style and layout, your order builds up without really assuming you want a charger, RAM, and SSD to be included. If you don't particularly care about those things or you can find a laptop which matches what you want up front then it just leaves you questioning the massive price increase to do it the Framework way instead.
I'd really like to enjoy the idea of fully upgradeable laptops, but I think trying out a Framework laptop just made me realize how much it doesn't work out like I'd hoped rather than making me more excited for it. I ended up returning it and, ironically, getting a 395 laptop with soldered RAM (in my defense, Framework sells a desktop with this as well).