Live data from Hacker News

2026 Apple introducing more ads to increase opportunity in search results

ads.apple.com

111–120 of 286 posts

Re: 2026 Apple introducing more ads to increase opportunity in search results

#111
The continuing enshittification of Apple software is so unfortunate. It has already gone too far.

Apple was the one vendor you could buy stuff from to be able to look down on the peasants bombarded by ads all the time. Now, when I specifically search for an app in the App Store, the result is barely on the screen because it is filled with an ad for another. You get deeply embedded ads and nudges for iCloud pretty often. It already sucks. It‘s like they hate USPs.

Re: 2026 Apple introducing more ads to increase opportunity in search results

#112

Earlier quoted context omitted.

People pay the mafia protection money because it's cheaper than fighting the mob and it makes the mob go away for awhile, and in the long run, we're all dead. Most mafia-like entities don't have an inexorable existential drive to take it all, they just charge what the market will bear. And if you think there's a definitional difference between a government, a corporation and a mafia that stands up to any objective me…

> and in the long run, we're all dead. Well gee, when you put it like that all morality is relative huh?

Of course morality is relative. But still, there's no point to compare something to nothing and say "why bother". Comparisons can be useful.

Re: 2026 Apple introducing more ads to increase opportunity in search results

#113
post #31
post #22

The App Store is an absolute sh!t hole of an experience. Irrelevant ads, impossible to find anything decent. It’s the internet of 1998 pre google.

Have you browsed Google Play? :) Or Amazon appstore for that matter.

If Apple had always strived to for their products suck as much as others, they would never have gained any traction.

Re: 2026 Apple introducing more ads to increase opportunity in search results

#114

I’m really not a fan of this direction for Apple. One of the differentiators between iOS and Google was a lack of ads, which make the experience feel more premium. Increasing ads, or having them at all, really erodes the user experience. Apple managed to become the most valuable company in the world without ads. Adding them after hitting that milestone feels either greedy or desperate, maybe a little of both. I know…

Ya, they are at the top doing what they are doing. There is little room for growth. So, to continue growing, Apple must now do something different. If ads pull money today, but threaten the brand in 5 or 10 years, then that is a problem for 5 or 10 years from now. With the monopoly in hand, now is the time to squeeze the blood from the stone.

Re: 2026 Apple introducing more ads to increase opportunity in search results

#115

I’m really not a fan of this direction for Apple. One of the differentiators between iOS and Google was a lack of ads, which make the experience feel more premium. Increasing ads, or having them at all, really erodes the user experience. Apple managed to become the most valuable company in the world without ads. Adding them after hitting that milestone feels either greedy or desperate, maybe a little of both. I know…

> I’d rather pay an extra $100 for the phone

You're already paying a huge premium on the phone.

Re: 2026 Apple introducing more ads to increase opportunity in search results

#116

I’m really not a fan of this direction for Apple. One of the differentiators between iOS and Google was a lack of ads, which make the experience feel more premium. Increasing ads, or having them at all, really erodes the user experience. Apple managed to become the most valuable company in the world without ads. Adding them after hitting that milestone feels either greedy or desperate, maybe a little of both. I know…

> One of the differentiators between iOS and Google was a lack of ads

I always wonder how apple's marketing team pulled this off.

- If you use any decent browser like Firefox* (or its different clones) one get enhanced privacy, no ads, byepasspaywalls etc. - Even Chromium forks have decent adblocking - Using NewPipe (like revanced opensource) for ad free YouTube

All my iOS friends scroll through so many ads - admittedly - SIM/data is paid for my their employers but it is awful experience.

* -> Don't be pendantic and point out yesterday's Verge article that Mozilla is becoming bad.

Re: 2026 Apple introducing more ads to increase opportunity in search results

#117

> Search is the way most people find and download apps on the App Store, with nearly 65 percent of downloads happening directly after a search This is misleading - does it mean people are searching for an app that they already know about and want to download - chatgpt, samsung, gmail etc. Or searching for a topic or problem and see what apps are available - LLM, camera, running etc. I rarely do the latter - using web…

Exactly. This is just a racket so that bad apps can "steal" downloads by getting in the way. The good apps then also need to pay the racket to fight the bad apps.

Re: 2026 Apple introducing more ads to increase opportunity in search results

#118

I’m really not a fan of this direction for Apple. One of the differentiators between iOS and Google was a lack of ads, which make the experience feel more premium. Increasing ads, or having them at all, really erodes the user experience. Apple managed to become the most valuable company in the world without ads. Adding them after hitting that milestone feels either greedy or desperate, maybe a little of both. I know…

Apple has decayed into a bog-standard $$$-maximizing lawnmower. Any products, services, ads, or other performances are merely incidental to that goal.

Re: 2026 Apple introducing more ads to increase opportunity in search results

#119

I’m really not a fan of this direction for Apple. One of the differentiators between iOS and Google was a lack of ads, which make the experience feel more premium. Increasing ads, or having them at all, really erodes the user experience. Apple managed to become the most valuable company in the world without ads. Adding them after hitting that milestone feels either greedy or desperate, maybe a little of both. I know…

but but but but 'if you're not paying then you are the product'

Turns out that doesn't work, either

Re: 2026 Apple introducing more ads to increase opportunity in search results

#120

I’m really not a fan of this direction for Apple. One of the differentiators between iOS and Google was a lack of ads, which make the experience feel more premium. Increasing ads, or having them at all, really erodes the user experience. Apple managed to become the most valuable company in the world without ads. Adding them after hitting that milestone feels either greedy or desperate, maybe a little of both. I know…

> I’d rather pay an extra $100 for the phone than have ads all over it.

With the average lifetime of a phone these days $100 might not justify it.

Post reply on HN