I hardly understand the headline. Steam machine is just a computer, and since it can be used for other stuff than playing games, then it can't have the cheap pricing of a console. Most consoles are sold at a loss, and the benefits are made when selling console-exclusive games. If you sell something at a loss, but users aren't forced to buy your games, then you're not gonna make any money. Hence, the Steam Machine (AK…
Very few consoles were sold at a loss. Some certainly were, like the fat PS3. But that was the exception, not the rule. More relevantly, none of the current generation (ps5, xbox series, switch 2) are sold at a loss. They don't have large margins, but they are sold above cost. The Taiwanese computer manufacturers won't be phased by thin margins; that's their modus operandi.
Sega lost money on every console prior to exiting the market.
Nintendo sold various consoles at a loss (Wii U).
The PlayStation 1 through 4 sold either at a loss or break even.