Doesn't matter. We must keep building more and more technology no matter the cost. Have an idea for a business? Build it. Does your business make the lives of people worse? Doesn't matter, keep pushing. Could some new technology ruin the lives and relationships that people have? Doesn't matter, just build it. We always need more, need to do more. Every experiment is valid, every impulse must be followed. More complex…
Now this formula has been complicated by technological engineering taking over aspects of marketing. This may seem to be simplifying and solving problems, but in ways it actually makes everything more difficult. Traditional marketing that focused on convincing people of solutions to problems is being reduced in importance. What is becoming most critical now is convincing people they can trust providers with potential solutions, and this trust is a more slippery fish than belief in the solutions themselves. That is partly because the breakdown of trust in communication channels means discussion of solutions is likely to never be heard.