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Pomelli

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Re: Pomelli

#111

Post by neom »

Aldipower wrote: post #107

It really does not help me as a small business if Pomelli creates (shitty) AI content, but does not open the gates to actually reach people/customers. From the article: "..like your social media, your site and your ads..." I failed with my platform in the sense of online marketing. Although the platform itself did not fail, it has a solid user-base, but not enough reach to make a living from it. Why did I fail from a…

Do you know how reach happens though? Because if you don't, I suppose you wouldn't know if this tool was appropriate or not? (not saying that to be rude btw, just sayin!)

Re: Pomelli

#113

Post by awillen »

soulofmischief wrote: post #105
awillen wrote: post #100

Earlier quoted context omitted.

This works for the subset of people who have a good story or a real connection to their brand, but that's just not most businesses. I buy and operate e-commerce brands, and I can't do it both because I really don't want to be on camera and because "hey I bought this company that sells leather handle covers for cast iron pans, and I personally don't use them but the cashflow was good" is not so compelling as a message…

* * *

I would say a couple of things:

1. Just because I don't use something doesn't mean that I think it shouldn't exist or be sold. People can make their own choices. A product isn't bad or useless or unnecessary because it doesn't align with my preferences. I'm fine with people being able to make their own choices about what they buy. Also, I generally don't think people should have to live a totally ascetic lifestyle. I have three monitors - certainly redundant, but fine. I have art on my walls - could've gone without that. I have a dog who I buy toys and food for - not strictly necessary. These things are all more than fine in my book.

2. There are other reasons to be in business besides deeply caring about the business itself. The biggest benefit to this business is that it doesn't require a lot of day-to-day work, and I can do that work whenever I want. That means I can almost always be there for my kids. That's what matters to me. I would take a job that I don't particularly care about that lets me put them first over one that I'm deeply passionate about that takes them away from me any time.

Re: Pomelli

#114

Post by gretch »

keiferski wrote: post #84
bko wrote: post #80

Earlier quoted context omitted.

I think you might be seeing guys who do that well so it's a bit survivorship bias. For most, if you just record yourself talking for 1m and watch it back as a video it's incredibly painful and awkward. The filler words, tangents, weird pauses. It really made me have respect for great speakers

No, I have seen plenty of awkward people talking about their new business. The awkwardness is inferior to charismatic speakers, for sure, but it's still better than generic AI slop marketing content.

All of those people have already pass through a filter of self-selection

There's a person out there that's 1) knows how to bake amazing cookies 2) has no desire to record tik toks

Why is that you need both of those things combined to have a successful cookie business? Can't we desire a world where just being good at baking cookies is good enough? You don't ALSO have to record a bunch of tik toks?

Re: Pomelli

#115

Post by spaceman_2020 »

keiferski wrote: post #41

I’ve seen many small businesses do well on TikTok and Instagram by eschewing all fancy graphics and technology, and just talking into their phone’s camera like a normal person. “Hey I’m Joe, I just opened a cafe down here. It’s always been my dream, etc.” The more quirky and human the video, the better it does. I know this new tool looks to be for static graphics; but I do think the same thing applies. Not using AI-g…

What you’re talking about is the primary marketing collateral. But any good marketing campaign needs a ton of secondary or even tertiary marketing collateral

The first “real video” you talked about is meant to grab attention and tell users, honestly, what the product is about

But they’re not customers - yet. They need to be reminded about your brand again and again

You can’t run the same video every time - for one, its repetitive. And for two, its disruptive on the wrong channels

You will need static images and basic videos and even tweets across platforms to remarket to your audience

That’s where tools like this come in handy. You grabbed attention with the first video. But now you need to tell users that if they buy tomorrow, they get 15% off.

Re: Pomelli

#116

Post by overfeed »

Culonavirus wrote: post #57
jwr wrote: post #55

This is depressing. We are already meat in the google ad-serving machine that tracks us, profiles us, gives us "free" stuff (gmail, anyone?) in order to feed us advertising. Now even that advertising will be AI-generated. The human is reduced to the ultimate consumption machine, to be fed stuff paid for by advertisers and generated by machines.

> The human is reduced to the ultimate consumption machine. Question is, if the AI bros are right about a "new industrial revolution", will there be consumers to consume if all the wealth is concentrated in the top 1-2% of the population? (the owners of AI hardware and software)

This is why they are looking at government coffers with a hunger in their eyes. They don't care for the long term societal stability; the richest of them fantasize riding it out in their island bunkers.

Re: Pomelli

#117

Post by Aldipower »

neom wrote: post #111
Aldipower wrote: post #107

It really does not help me as a small business if Pomelli creates (shitty) AI content, but does not open the gates to actually reach people/customers. From the article: "..like your social media, your site and your ads..." I failed with my platform in the sense of online marketing. Although the platform itself did not fail, it has a solid user-base, but not enough reach to make a living from it. Why did I fail from a…

Do you know how reach happens though? Because if you don't, I suppose you wouldn't know if this tool was appropriate or not? (not saying that to be rude btw, just sayin!)

This tool is a content generator. It does not create reach. So I think I do not get your question? If you read the Pomelli article it states in the first sentences that Pomelli will help small businesses by creating campaigns. "Pomelli is an AI marketing tool designed to help SMBs more easily generate scalable, on-brand social media campaigns to help grow their businesses." But my point is, those campaigns are useless, if you do not have reach already. So, Pomelli does actually not help small business as they are stating, but instead is wasting your time and money, because you will end up in buying some ad words from Google.

Re: Pomelli

#118

Post by Atomic_Torrfisk »

This is just going to breed mistrust, possibly end up hurting businesses. Generally speaking, there are two categories of marketing when it comes to the products I buy.

The first is the quality mass produced products like laptops, cereals, frozen pizzas, etc which have enough revenue that they can hire human marketing to come up with unique content, packaging and ads. The other category, is _high_ quality locally produced goods, like cheese, meats, and some clothing (for example) which do not have enough revenue to hire dedicated marketing staff, but instead use informal marketing. Marketing beyond simple ads in the later case barely matters since there is a lot of trust that the product is quality.

Now there are a lot of garbage products out there, mostly from dollar/discount shops, drop shippers, online shops, and sometimes supermarkets. Margins on these cheap products is usually thin, so if they can save a few bucks with Pomelli they will probably use it.

I'd argue that most people today have become very sensitive and well trained to sniff out poor quality products, its easy to get ripped off. Cues of poor quality could be the design of the packaging including language and fonts, the weight and feel of the product or the brand name when it comes to amazon products sold by Mosptnspg, DSPEAE , Sdarming or whatever lol.

Is the cue to poor quality not going to become Pomelli-style designs? People are already sensitizing themselves to genAI content, and Pomelli is unlikely to produce designs time after time again which are unique enough to bypass a good eye.

Re: Pomelli

#119

Post by TeMPOraL »

bko wrote: post #82
jwr wrote: post #55

This is depressing. We are already meat in the google ad-serving machine that tracks us, profiles us, gives us "free" stuff (gmail, anyone?) in order to feed us advertising. Now even that advertising will be AI-generated. The human is reduced to the ultimate consumption machine, to be fed stuff paid for by advertisers and generated by machines.

I don't know, I feel like it will help smaller businesses without a budget for a designer or even design taste compete with larger companies. Maybe that's good and maybe not. But big brands always had this splashy advertising, so this evens the field

Advertising is a negative sum game[0]. Helping smaller businesses without budget compete with larger companies on advertising is just contributing to making life worse for everyone.

There's no evening the field, only deepening the muck. There's no persistent advantage possible here, because whatever new cool thing a small business can do, a large business can do more of it and better

--

[0] - It's a zero-sum game in the sense that everyone's effort only serves to cancel out the effort of their competitors, but it's hugely negative to society in absolute terms, because all that effort burns labor and natural resources.

Re: Pomelli

#120

Post by TeMPOraL »

bko wrote: post #93
Retr0id wrote: post #87

Earlier quoted context omitted.

Is this really aimed at the smaller businesses, or is it aimed at the big businesses who want to cut down their marketing department?

Obviously both parties will have access to the tech, but I don't see giant brands just using something like this to hack an ad campaign. Either way it doesn't really matter. It just levels the playing field

Giant companies don't use do ad campaigns anyway. They hire ad agencies, which themselves may hire smaller ad agencies or consultants, and those are more than happy to innovate and improvise using whatever trick can come across.

Note, I said companies, because brands at this point are merely labels, most of them throwaway; big companies use them the same way small companies do, including to run fly-by-night scams on burner brands. They're more than happy to delegate it to smaller agencies, too.

Point being: there's not much correlation between branding, ownership structure, and what advertising techniques can be applied by what organizations.

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