I remember reading a while ago about how Apple's reliance on Google for mapping was a massive problem for the company. Something about how in the future all ad revenue will derive from location-based recommendations. If that's true, then there was no other acceptable solution for Apple than to at some point simply bite the bullet and roll out an in-house mapping service. Continuing dependence on Google here simply po…
"Something about how in the future all ad revenue will derive from location-based recommendations" And why exactly should Apple care about this? Isn't the vast majority of their profit coming from higher then normal margins on hardware? Their bread and butter is suppose to be making compelling tech products that have high build quality and are easy to use for any type of user. Why would Apple care where ad dollars ar…
Anyway I think there are plenty of good reasons for Apple to pursue its own maps solution; eventually all technology will be fully location-gnostic, so it seems like a pretty critical technology to me. If I were Apple I wouldn't be happy leaving that in the hands of a malicious competitor either. And when you have one of the world's largest customer bases to beta-test with... why not? Seems like pulling a tooth to me - best just to get it over with quickly, and you're glad once you do.
You call it compromising the quality of a core service, Apple might argue that effectively unless that service was in-house it was not adequate, so effectively never existed, and what they've done is get started on building the service they should have had a while ago.