Earlier quoted context omitted.
"all digital content to be worth zero." People are making millions/year just by writing articles on Substack. Just look at the "paid leaderboards", number of paid subscribers, and multiply by 70% of the annual price of the newsletter. Our newsletter is doing mid-6-figures. You simply can't find that content anywhere else, and I am not aware of a newsletter-piracy phenomenon. Even if it existed, I think many people wo…
When I say "all" and "zero" it's obviously tongue-in-cheek, not a scientific assessment that is to be taken literally. Of course there's exceptions.
It’s OK to block ads (2015)
111–114 of 114 posts
Re: It’s OK to block ads (2015)
#112Earlier quoted context omitted.
No, it produces money, not value, and not for society but for the company which spends on advertising instead of spending on improving the product. Meanwhile this forces other brands in the same category to also spend on advertising even if they have a better product, thus increasing the cost.
Every single human endeavor since the beginning of time has had to balance making something vs selling it.
Re: It’s OK to block ads (2015)
#113Earlier quoted context omitted.
They'd still be exposed to other options, through friends, reviewers, comparisons websites, etc. Ads mean the brand with more money wins. It is completely orthogonal to value/cost. You can in theory get investors to fund ads for a new brand but it just increases the upfront cost. Organic growth is no longer possible. And who benefits most are the already rich.
Popular options will have more words of mouth, more reviews, appear on more comparison websites, etc. The incubants have a massive advantage through those paths. >Ads mean the brand with more money wins. It is completely orthogonal to value/cost. Why? A better product will be able to achieve a better ROI on ad spend. This means that they can afford to spend more per ad than their competitors meaning they will win all…
Re: It’s OK to block ads (2015)
#114Earlier quoted context omitted.
To take this a step further, I have had people argue with me that tracking and profiling online is a good thing, because it provides more relevant ads for things they want to buy. There are people who actively want ads that can better target and manipulate them into giving up their money. I would like to say I've only run into one person like this, but no. I've lost count of how many of these people I've run into. I…
People paying money for things is a win win situation. People are not just "manipulated into giving up their money", they get something they value more than money in return.
It's easier to trick someone into thinking they're receiving value from you, than to actually provide that value.
But I've had this argument before, so I know the reply will be that value is defined as the feeling of receiving value, therefore they are delivering real value.