Earlier quoted context omitted.
The problem is that there is no audience without a third-party platform nowadays. At least not at a scale. Google was the lesser evil, but I still fully expected to get killed by an algorithm update some day. I vowed to ride this website into the ground if I have to. I believe in its value, even if I need a side job to support it.
There is no "nowadays." There never an era of big Internet audiences without third party platforms. The early web only had small audiences, and the reason it worked was that people were okay with that.
The internet was a beautiful place