This isn't so much about the Author's story but the space. He is correct that marketplaces are hell, and especially auto repair market places. I was one of the several devs that went through trying to make Openbay work (a US based market place for auto repair). We actually did have service providers signed up and we did have a way to acquire customers who wanted auto repair. So you had the illusion of product market…
> Ultimately people tend to have a fairly personal relationship with their local mechanic. This is the money line. And it goes for all skilled trade work. Mechanics, plumbers, building contractors, roofers. Most of the people doing this work are just surprisingly bad at it, especially for how much they charge for it. It takes a LOT of time and effort to find someone good. I'd even lump doctors and dentists into this.…
A friend quotes a sometime co-worker of his: This is C+ world, and if you can do a solid B- you won't starve.