Earlier quoted context omitted.
$4 billion in an Oct 20, 2022 article, with evidence that it's increased noticeably since then (because the 10-Q says so). I don't think dividing the pre-Oct 2022 ad income by the 2024 revenue is all that meaningful.
So what? Then it's at 2% now? It's an insignificant part of their business even if it doubled or tripled in size. Apple is obviously not "an advertising company" as opposed to Google which has been an advertising company since the beginning. Apple was founded as a computer company ~50 years ago which sold the Apple I. Steve Jobs and Steve Wozniak. Nothing to do with ads. Now 50 years later they are starting to make s…
You won't call them an ad company until it's 50% of revenue. I understand that.
But if Alphabet were to buy UnitedHealth Group, so that Alphabet's ad revenue were under 50%, Alphabet would still be an ad company.
The newspaper which I subscribe to is also an ad company, because they sell ad space.
The radio station I listen to most is not also an ad company, because it's a volunteer-run, listener-funded station.
My company is not an ad company because it only gets revenue from product sales and consulting services.