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This whole 1% focus is just silly. The Concorde was expensive because everything around it was expensive, not just the nature of high speed flight. They built 20 planes total and never actually capitalized on large scale cost savings. The planes also used afterburner and burned a ton of fuel doing it. There is nothing stopping current transcontinential flights from being supersonic. Heck, the time savings can lead to…
They never capitalized on large scale cost savings because there was no demand for large scale operation: most of the planes built were given away at nominal fees!
Boom's stated intent is to enable the aircraft to be profitable at business/first class prices, which is absolutely targeting the 1%. The engine will have better fuel efficiency than Concorde's afterburner-supported turbojet but that isn't saying much, and everything else about the operating economics (small capacity for long haul to major airports, niche type rating, clean sheet airframe and engine design from new OEM hoping to amortise development costs over a relatively small production run) screams expensive