Earlier quoted context omitted.
Popularity doesn't necessarily imply a need.
If you want to get technical, doesn’t it? When some particular variety of thing is popular across all human cultures, doesn’t this point to it addressing some deep desire we might put on mazlow’s? What distinguishes a deep, innate human desire from a need?
To go deeper, I think one needs to more fully defined "need”. Need for what? Are we talking about needs.. to sustain biological life? Are we talking about needs... To sustain happy and productive lives?
If we take the second definition, there is a pretty clear difference between a desire and a need. Satisfaction of a desire does not necessarily advance that goal, and can very well be counter to it.