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I don't know that 37Signals counts as a "major enterprise". Their Cloud exodus can't have been more than a few dozen servers, right? Meanwhile AWS is growing at 20%/year, Azure at 33% and GCP at 35%. That doesn't seem compatible with any kind of major cloud repatriation trend.
You can have multiple trends at once. Veteran cloud users leaving, international business onboarding.
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Running a service takes more than a fat pipe. You need to handle power outages, need redundant internet connections, ect, ect.
Yes, but for example a 10Gbit/s pipe is about 3PB of transfer capacity per month which is about 150 000$/month in S3 traffic. A 40kW UPS which can handle about 2 racks (2x42U) of high density servers, with a generator cost about 50k$. A redundant link with your own AS so you can BGP should cost about 5k$ per month (at least here in switzerland). Of course it really depends on the application, but if you host somethin…
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Amazing story, and now the flywheel is living rent free in a steampunk-inspired corner of my brain. What are these called so I can look them up on the net? Like this maybe? https://www.torus.co/torus-flywheel
They're chonky devices which were not really off-the-shelf until the last decade, as far as I know. There's very few images of them, but a smaller one looks like this: https://www.pv-magazine.com/2018/03/14/pilot-project-for-fly...
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"In parallel, GEICO, one of the largest automotive insurers in the United States, is actively repatriating many workloads from the cloud as part of a comprehensive architectural overhaul." Is GEICO a major enterprise
Per google, more than 30,000 employees, so I'd say enterprise-scale, sure. One of the biggest? No, but not tiny or even medium-sized.
Well, major companies aren't ditching the cloud and there is no evidence for a trend otherwise. And 37signals isn't a major organization for any of the big cloud providers. They are just a rounding error.
Even at 37 signals size you're paying negotiated rates.
And 37 signals may not be a "major" organization to you, but they're bigger than the vast majority of companies.
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Yes, but for example a 10Gbit/s pipe is about 3PB of transfer capacity per month which is about 150 000$/month in S3 traffic. A 40kW UPS which can handle about 2 racks (2x42U) of high density servers, with a generator cost about 50k$. A redundant link with your own AS so you can BGP should cost about 5k$ per month (at least here in switzerland). Of course it really depends on the application, but if you host somethin…
10Gbps is one "teen with a stolen credit card" DDoS event away from being unusable. If you're running a big service that someone may dislike, that's really not enough.
With the cloud, that DDoS can bankrupt you by causing you unconstrained bills instead.
GEICO is moving away from the cloud because their IT is a joke. They had a horrible on-prem infrastructure, so they moved to the cloud not knowing how, and they made the same mistakes in the cloud as on-prem, plus the usual mistakes every cloud migration runs into. They are moving away from the cloud because their new VP's entire career is focused on running her own hardware. What we know about their new setup is abs…
AI is the only place I don't currently see much on-prem advantage, because buying SOTA equipment is hard, and it gets outdated too quickly.
For pretty much everything else, if you can't save 70%+ TCO, maintenance/devops included, over an optimized cloud setup, you're usually doing something very wrong, usually because the system is designed by someone who defaults to "cloud assumptions" (slow cores, too little RAM, too little fast storage, resulting in systems that are far more distributed than they need be is the typical issue).
Well, major companies aren't ditching the cloud and there is no evidence for a trend otherwise. And 37signals isn't a major organization for any of the big cloud providers. They are just a rounding error.
Major companies aren't paying the headline rates. Even at 37 signals size you're paying negotiated rates. And 37 signals may not be a "major" organization to you, but they're bigger than the vast majority of companies.
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10Gbps is one "teen with a stolen credit card" DDoS event away from being unusable. If you're running a big service that someone may dislike, that's really not enough.
That's why you put your services behind a CDN, even if it's not cacheable traffic. Then you can rate limit what's coming to you. With the cloud, that DDoS can bankrupt you by causing you unconstrained bills instead.