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How to succeed in MrBeast production (Leaked PDF)

simonwillison.net

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Re: How to succeed in MrBeast production (Leaked PDF)

#111
post #93

[flagged]

>what does it bring the world, literally? I'm betting over 90% of what we do, collectively, really doesn't offer any true "value" to the world for however you're defining value. Which means that your measurement is bad because it's based on your opinion. Just like your comparison to Hitler. For supporters of Hitler, the things he did were amazing. But that was just their opinion.

I agree. Almost all of us are writing CRUD apis and react components at work what are we contributing to the world of value? Hmm nothing I say!

Re: How to succeed in MrBeast production (Leaked PDF)

#113
post #81

I have kids and I'm really bothered by MrBeast. I had to buy goddamn chocolate bars at Walmart because of him. I acknowledge he is creative and driven but the content is such crap, with a few exceptions that my kids point out. But, what's the alternative? For example, I love 3brown1blue videos. But, it is too advanced even for my eleven year old. Mark Rober videos are great, and my kids love them, but he's even insid…

> But, what's the alternative?

Good question. I'm also on the lookout for quality content for my kids. I recently learned that YouTube Kids can be put into whitelist-only mode, and that specific channels, videos, or collections of channels can be picked individually. Google aren't making it easy, but the option is there.

> Does YouTube kill those channels?

I don't think it's about YouTube. Mr Beast is good at what he does, and manages to produce very marketable content. It's fast-food entertainment. It's a newer take on what's been on our TV screens for decades in the form of reality TV and game shows.

Re: How to succeed in MrBeast production (Leaked PDF)

#114
post #112
post #65

Mr.Beast is in some big controversies right now, and it's honestly much more interesting than this PDF, I expected to see the "no does not mean no" section in this PDF.

It's there, on page 19.

I think this document predates the current scandal - the page 19 reference is to https://www.nytimes.com/2024/08/02/style/mrbeast-beast-games... where the more recent scandal is https://www.nbcnews.com/news/amp/rcna164777

(Sorry, my mistake: the page 19 bit is indeed “no does not mean no” which is unfortunate wording given a current scandal! The scandal I referred to is the one about leaving contestants in the sun for three+ hours)

Re: How to succeed in MrBeast production (Leaked PDF)

#115
post #81

I have kids and I'm really bothered by MrBeast. I had to buy goddamn chocolate bars at Walmart because of him. I acknowledge he is creative and driven but the content is such crap, with a few exceptions that my kids point out. But, what's the alternative? For example, I love 3brown1blue videos. But, it is too advanced even for my eleven year old. Mark Rober videos are great, and my kids love them, but he's even insid…

It doesn't kill them per se, but it doesn't seem to promote them either. The good content takes a lot more digging to find. Not an easy task, considering how bad the search on YouTube is.

Re: How to succeed in MrBeast production (Leaked PDF)

#116
post #104
post #93

[flagged]

I don’t personally want to do that, but I’m still interested in what I can learn about organizational design and culture from their success in their chosen field.

Question is: can this be learned from and applied to other industries which are not focused on extreme growth, such as more traditional industries or B2B work? I’m not sure.

Re: How to succeed in MrBeast production (Leaked PDF)

#118
post #92

Lot of people critiquing this, but you can't deny the success. I think a lot of the advice is applicable to startups. 1. KPIs, for Beast they are CTR, AVD, AVP, will look different if you are a startup. I am willing to bet he knows his metrics better than >95% of startup founders. Because he is literally hacking/being judged by an algorithm, his KPIs will matter more and can be closely dissected. Startups aren't that…

I’m with you on the management vibes - it doesn’t sound like a culture that I’d enjoy. That’s one of the things I find so interesting about this document: it does feel very honest and unfiltered, and as such it appears to be quite an accurate insight into their culture. And that’s a culture that works if you want to create massive successful viral YouTube videos targeting their audience. How much has that specific ch…

First time entrepreneurs are also learning how to build culture. No excuse, but still.

Re: How to succeed in MrBeast production (Leaked PDF)

#119

Earlier quoted context omitted.

I think it's easy to believe that something will eventually go away just because we feel that something is not good in some way. But things only go away if people change their behaviour around those things on mass. There's a growing sentiment that a lot of social media is more bad than good for us. But people don't just stop with a behaviour that they know is bad for them. We need a lot more to change a behaviour tha…

This is a good point. See alcohol and tobacco. People are smoking less though, aren't they?

Yes, press the play button on the world map here:

https://ourworldindata.org/which-countries-smoke-most

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