Recently I discovered that many coffee shops, maybe half in my sampling of a couple dozen in different cities, are selling cold coffee (brewed hot, then refrigerated) under the name cold brew, and even the ones that actually cold-brew them seem to be under the impression that it needs to be served cold. I was laughed at in one hipster joint for asking for a steamed or warmed cold-brew, and another one initially refus…
Thank you for saying this. When cold brew first came out, it was promoted as a brewing process that resulted in smoother (I'm guessing lower acidity) tasting coffee. Heating it up seemed natural, and its use in iced coffee seemed simply opportunistic. (In my experience at least). Then it quickly caught on as a novelty, with nitro et al, and when I tell people I drink cold brew warmed I get looks of confusion or turne…
1. https://www.baristamagazine.com/the-function-and-future-of-b...