I think a lot of this can be ascribed to "startups don't always do the right thing" and you have to learn a lot over time. That's said, I've been a customer for a while and the t-shirt debacle is one of the dumbest things I've seen a small company do. Even if you try and call it marketing cost (no name on the shirt makes that hard), there's no way it was the most efficient use of money for marketing. And setting up i…
On the other hand, I see it as evidence that adtech is not in control of the company. Public companies or companies beholden to ad money would never be able to get away with a stunt like that. Can you imagine Meta sending each of their users a T-shirt? At > $40 RPU they could afford it.
If they thought it'd help, absolutely. Facebook has a long history of doling out swag; I've got a free Oculus sitting downstairs.