If you play the history of Observable backwards you start with a company creating a static site generator for dashboards, which then struggles to find a market fit as it tries to bring datascience to middle management, to finally reach a focused, simple and elegant tool for exploratory programming, data visualisation, and interactive documentation in javascript.
Ok but is anyone paying for it?
I really wish they would open source Observable 0.5, Pluto is currently the only other notebook left that has the flexible data-flow model at reasonable simplicity.