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John Deere Announces Strategic Partnership with SpaceX

deere.com

111–120 of 170 posts

Re: John Deere Announces Strategic Partnership with SpaceX

#111
post #72

It is of incredible strategic importance that tractors not become "online only". Some fucking John Deere licensing server should not become a single point of failure for the nations agriculture.

Farmers do not want that. John Deere collects a lot of opt-in data from tractors. That is the owner of the tractors chooses to upload that data because they get value from it. If the tractor is not online or the GPS isn't working the farmer will stay home to fix things as the data is too valuable to risk not having it uploaded. (you can export the data to USB, but that is a hassle). Farmers who don't get a good cell…

> That is the owner of the tractors chooses to upload that data because they get value from it.

Because John Deere is the best provider of this value, or because John Deere is the only provider of this value?

Re: John Deere Announces Strategic Partnership with SpaceX

#112
post #94

Earlier quoted context omitted.

This comment still doesn't answer parent question. I design critical infrastructure control systems for a living. Every single component of my systems is user servicable and replaceable with an alternative COTS available component with a little bit of work. There is literally no reason a tractor can't also do that. Other than market moats and rent seeking.

Rent seeking is right. Farmers shouldn't be subjected to landlord economics via their equipment. That is, equipment cost shouldn't scale simply to eat farming profit (as rent costs quickly rise to eat rising incomes). I'd want to see the numbers on exaclty how much supposed always-up farming equipment saves in crop production, compared to farmers that don't use it. In fact, I know for certain that the most productive…

> In fact, I know for certain that the most productive farmland in the US, per area unit, is least likely to use motorized equipment of any kind.

Isn’t this exactly what you’d expect? Motorized equipment is for working vast amounts of farmland as efficiently as possible, so the only farmland that would be worked by hand would have to be much more lucrative in comparison.

Re: John Deere Announces Strategic Partnership with SpaceX

#113

It is of incredible strategic importance that tractors not become "online only". Some fucking John Deere licensing server should not become a single point of failure for the nations agriculture.

Yes. When you mix agricultural production capacity with access to the production via a data connection involved in the Ukraine war (as a quick example...), you'll get a war + day 1 bricked tractors. Scary thought, absolutely exposed to it.

Re: John Deere Announces Strategic Partnership with SpaceX

#114
post #72

It is of incredible strategic importance that tractors not become "online only". Some fucking John Deere licensing server should not become a single point of failure for the nations agriculture.

Farmers do not want that. John Deere collects a lot of opt-in data from tractors. That is the owner of the tractors chooses to upload that data because they get value from it. If the tractor is not online or the GPS isn't working the farmer will stay home to fix things as the data is too valuable to risk not having it uploaded. (you can export the data to USB, but that is a hassle). Farmers who don't get a good cell…

Quick question friend - that ag data gets sold into finance, for instance, at way higher monetary value than any value-add to ag output from those sensors for the farmer. Those farmers getting a cut of the sales?

Edit - looking around my ag town, that also hammers right to repair which is blocked by JD's DRM approach, I don't think they are getting a cut.

Edit 2 - > If the tractor is not online or the GPS isn't working the farmer will stay home to fix things

pretty sure you mean the farmer will go to the licensed JD repair outlet and get their tractor fixed by the local farm/car dealership, vs. themselves, which is how it always was before JD started this digital apprpoach.

Re: John Deere Announces Strategic Partnership with SpaceX

#115

John Deere & SpaceX , a match made in hell. Hopefully the world will end before they spice up their marriage and extend the offer to Tesla. Technically it makes some sense, but most of the push is because for more "data, intelligence, cloud, AI" in order to get more "value" to big agrobusinesses or anyone who can pay to stay in the party. Agriculture is already a massive business only a few gigantic corporations can…

What's so great about a family farm? We're much better off without 90% of the population being poor, self-subsistence farmers.

Wouldn't the desired alternative be to have adequately wealthy, good quality of life farmers? Why do you start from the position that farming is undesirable, and extrapolate that people shouldn't farm? Why not examine the barriers preventing a practical family farm?

Re: John Deere Announces Strategic Partnership with SpaceX

#116

It is of incredible strategic importance that tractors not become "online only". Some fucking John Deere licensing server should not become a single point of failure for the nations agriculture.

Already too late. Farmers already use quite a bit of connected technology in the field. Modern high-output farming and the cheap food we have really wouldn't be possible without it. e.g. https://www.smh.com.au/national/farmers-crippled-by-satellit...

That is fine and great. But there is a big difference between a farmer who has a system to, lets say set time for watering and can control, repair (the pipping for that system is run of the mill PVC and they can source parts from suppliers for other parts of the system), and operate each set of equipment without it needing to reach out to some company's API, but another piece of equipment the won't work if it can't phone home and proprietary parts that can't be gotten from a supplier.

Re: John Deere Announces Strategic Partnership with SpaceX

#117
post #72

Earlier quoted context omitted.

Farmers do not want that. John Deere collects a lot of opt-in data from tractors. That is the owner of the tractors chooses to upload that data because they get value from it. If the tractor is not online or the GPS isn't working the farmer will stay home to fix things as the data is too valuable to risk not having it uploaded. (you can export the data to USB, but that is a hassle). Farmers who don't get a good cell…

Those kinds of requirements are extremely anti-consumer. If farmers get benefit from that, then they will do it, pay you for it even. But making them do things is terrible. It’s just a way to control and get more money. It will take years but we will break through these coporate controls. Meanwhile, people will circulate hacks so they can fix their own equipment. With all due respect, you are wrong.

> John Deere collects a lot of opt-in data from tractors

How are you getting requirement from this?

Re: John Deere Announces Strategic Partnership with SpaceX

#118

Earlier quoted context omitted.

They're not really tractors. They sell land prep, crop sowing, and harvesting solutions. It's not like a car. These things are used for a few weeks a year, and if they don't do their job during that time the farm looses all their income for the year. A better way to think of them is like construction equipment that you rent. Even big construction companies rent their equipment.

Why can't the farm have the server on premise instead of needing a subscription. So somebody can say they're meeting their KPIs and request more money?

[deleted]

Re: John Deere Announces Strategic Partnership with SpaceX

#119

Earlier quoted context omitted.

My comment was a bit tongue-in-cheek. I know Deere has a different and easier problem set to address. However, auto-steer and similar tech have been working well on tractors for a long time.

I just fear people who mostly don't know what is going on will read too much into the claim. while your claim is technically correct, it is very misleading to the average person.

I mean, I think the average person realizes a farm tractor on a farm doesn't have to deal with pedestrians, other cars, stop lights, etc.

Re: John Deere Announces Strategic Partnership with SpaceX

#120
post #72

Earlier quoted context omitted.

Farmers do not want that. John Deere collects a lot of opt-in data from tractors. That is the owner of the tractors chooses to upload that data because they get value from it. If the tractor is not online or the GPS isn't working the farmer will stay home to fix things as the data is too valuable to risk not having it uploaded. (you can export the data to USB, but that is a hassle). Farmers who don't get a good cell…

Lol farmers absolutely want their tractor to work when the cell network doesn't what are you talking about. Sounds like you might have drank a little too much of the company koolaid. It's not surprising, I know engineers at Deere and it sounds like quite a toxic environment.

> farmers absolutely want their tractor to work when the cell network doesn't

Sounds like it works exactly the way you say it should:

> Farmers who don't get a good cell signal of course do work without getting data uploaded

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