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Apple’s keynote event shot on iPhone and edited on Mac

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Re: Apple’s keynote event shot on iPhone and edited on Mac

#111

Post by FireBeyond »

spease wrote: post #101
FireBeyond wrote: post #97

Earlier quoted context omitted.

Well, the misleading thing is that Apple's implication is "you too can make videos that look like this with just the phone in your pocket " (emphasis mine). > the pros were able to slot this in and do their normal workflows Because you can't do it with "just the phone in your pocket". You can do it with the $50-100K of equipment you see on that page, just using the phone as the camera, one small part of the process.…

I’m not sure what your objection is here. As you point out, they have photos that very prominently feature professional lighting and tripod equipment. They even explain in a caption that they customized it for the iPhone. How is that misleading that all they used was “the phone in your pocket”?

For clarity, this page is not misleading. I loved reading it, to be honest, and I love seeing the advances.

But he rest of Apple's marketing around things like this is much more "look at the videos you can create with just an iPhone and a Mac".

I get it, marketing.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#112

Post by [deleted] »

SirMaster wrote: post #105
conductr wrote: post #90

Earlier quoted context omitted.

> Or did this process cause a bunch more pain and hassle to deal with the iPhone as the source camera? Did you read/skim the article because that's the focal point of the whole piece and discussions taking place in the videos. The whole thing is touting how easy the pros were able to slot this in and do their normal workflows on top. > Is there actually a compelling reason to use an iPhone for this type of work over…

I admit I committed the cardinal sin of not really reading the article. I'll do better next time.

[deleted]

Re: Apple’s keynote event shot on iPhone and edited on Mac

#113

Post by FireBeyond »

kemayo wrote: post #60
threeseed wrote: post #39

Earlier quoted context omitted.

I think you and others have completely missed the point. Apple was always going to use that equipment. It's needed for all decent video production work. What they've shown is that you can skip the Red Camera and use an iPhone instead.

Expanding slightly on this, the cheapest Red Camera costs $6k (and I think might not include a lens?), so that's a pretty big savings.

On this shoot? $100K+ of equipment, and that team?

I can rent a RED camera and lenses for maybe $1000/day ($3,000/week).

It's not that big a savings at all, for one of the most pivotal parts to the process, is that where you want to be skimping?

Re: Apple’s keynote event shot on iPhone and edited on Mac

#114

Post by twoodfin »

itishappy wrote: post #73
threeseed wrote: post #49

Earlier quoted context omitted.

Lenses were custom Carl Zeiss 50mm f/0.7. So yes extremely fast even with today's technologies.

That's insane! > After "tinker[ing] with different combinations of lenses and film stock," the production obtained three super-fast 50mm lenses (Carl Zeiss Planar 50mm f/0.7) developed by Zeiss for use by NASA in the Apollo Moon landings, which Kubrick had discovered. These super-fast lenses "with their huge aperture (the film actually features the lowest f-stop in film history) and fixed focal length" were problemat…

I often wonder wistfully what Kubrick might have done in the digital age of IMAX/8K/HFR.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#116

Post by zavertnik »

crazygringo wrote: post #82
SirMaster wrote: post #75

I don't think many people were really wondering if this sort of thing "could" be done. IMO that's not the important question. The question is, did the people who filmed and created the video with the iPhone hardware actually enjoy this process / workflow? Or did this process cause a bunch more pain and hassle to deal with the iPhone as the source camera? Compared to some alternative they could have used. Is there act…

> Is there actually a compelling reason to use an iPhone for this type of work over the various alternatives? For major studios? Of course not. For tiny-budget indie films, student films, YouTube comedy webseries, and the like? Hugely.

I think the best comparison for the iPhone is looking at DSLRs that do not shoot RAW but do shoot in Log. The workflow out of iPhone compared to say, an a7s, should be relatively similar, aside from the differences in sensor capabilities such as color depth, dynamic range, ect.

I can see a lot of potential use of the iPhone 15 as on hand as a "deploy anytime, anywhere" B-Cam. For the editor, having that B-Cam to cut away to is invaluable and for small shoots or tight schedules, slapping the iPhone 15 on a cheap tripod is at the right level of convenience to give that a shot.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#117

Post by robenkleene »

FireBeyond wrote: post #103
crazygringo wrote: post #82

Earlier quoted context omitted.

> Is there actually a compelling reason to use an iPhone for this type of work over the various alternatives? For major studios? Of course not. For tiny-budget indie films, student films, YouTube comedy webseries, and the like? Hugely.

> For tiny-budget indie films There's easily $100K of equipment on that page. You can rent an EOS C700 and 6 CN-E lenses for $2000/week. RED for not much more. If you're making a tiny budget indie, you already have similar caliber equipment. You're not renting high end ARRI and Panavision optics. I love that you can make good video with such small equipment. I just think if you're doing something like this, optimizin…

I don't think saying that you can get the same results with a $2,000+/week rental is making the argument that you think it is...

Re: Apple’s keynote event shot on iPhone and edited on Mac

#118

Post by kemayo »

MBCook wrote: post #102
CodeBrad wrote: post #86

Earlier quoted context omitted.

Is it though? How much does all the associated gear, operators, actors, sets, producers cost? In the context of professional video production, a one time savings of $6k seems pretty small.

The point is what the footage looks like. It’s about the camera output. An iPhone + good lighting + microphone will give you fantastic footage. You don’t need the drone or lift. If you’re not trying to do those effects they don’t matter. The iPhone can give you great results if you own one, you don’t need to buy a fancy camera, you can spend your budget elsewhere if you’re getting started.

Yeah, I think the real target of this kind of marketing is indie/student filmmakers. People whose entire budget for a short film is a few thousand dollars they've pooled together.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#119

Post by andrewcl »

SirMaster wrote: post #75

I don't think many people were really wondering if this sort of thing "could" be done. IMO that's not the important question. The question is, did the people who filmed and created the video with the iPhone hardware actually enjoy this process / workflow? Or did this process cause a bunch more pain and hassle to deal with the iPhone as the source camera? Compared to some alternative they could have used. Is there act…

If you don't have any of those alternatives in the first place.

The Best Food Review Show Ever went to Egypt for a series and the authorities impounded their video equipment and wouldn't let the team access the equipment until they left Egypt. Sunny, the host, was super frustrated but stated that the default was buying a few iPhones and filming the whole show through those devices.

I believe this is the series: https://www.youtube.com/watch?v=u-PgumHXWVo

Re: Apple’s keynote event shot on iPhone and edited on Mac

#120

Post by zavertnik »

A lot of people here are bringing up all of the expensive gear surrounding the iPhone that helped give it the professional look. This isn't unique to iPhone as a sensor.

I work in TV and have spent a great deal of time on set shooting. The only time I've ever relied entirely on the camera's sensor and lens for a high quality image is shooting outside, and even then that requires adjustments, such as facing away from the sun, moving away from contrasty shadows, ect.

Outside of documentaries, every other shoot will have a great deal of time, effort, and money spent on lighting and set design to elevate what is being shot. For scripted projects/films, an even smaller % of shots will be shot with the raw, available light/environment.

What Apple did with the iPhone 15 proved that the iPhone can be used in a professional setting without being the on set bottle neck. For example, a short film shoot which had it's budget blown entirely on renting an Alexa will be bottle necked by the lack of lighting for the scene. Similarly, a short film which had its budget blown entirely on renting lights will be bottle necked if its shot on an iPhone 4.

The goal is balance and for smaller productions, that balance is found in budgeting. If anyone on set has an iPhone 15 Pro in their pocket, the shoot suddenly has a viable second camera-- maybe its not good enough for the entire shoot, but its surely going to be good enough as a B-Cam or even as an A-Cam in certain scenarios where a smaller form factor is required to get the shot.

I don't think Apple is sugar coating their demonstration here with all the expensive toys being used in parallel with the iPhone. The use of these tools in parallel with the iPhone IS the demonstration.

Like any good video, if its shot correctly and edited correctly, you won't have an easy time visually identifying what sensor is being used.

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