Live data from Hacker News

Nearly 500 brands exited smartphone market during 2017-2023

counterpointresearch.com

111–117 of 117 posts

Re: Nearly 500 brands exited smartphone market during 2017-2023

#111

Earlier quoted context omitted.

It's because in 2015, Amazon was opening up the marketplace to third-party vendors, but didn't want to take on the enormous job of quality control for those products. So they established the Amazon Brand Registry in an attempt to force the US Patent and Trademark Office to help them. They basically hoped that vendors would respond by going through the enormous effort to get a high-value trademark for something like a…

It goes further, once the CHUKOFAZ pages fill up with poor reviews, no biggie, the brand is worthless anyway so just make a new one. Cue JUGGOKIT kitchen products.

I ran across Amazon's KUNTLEY (also KUNTLY make you more safety) storefront when I was looking for Anbernic's pretty nice looking (and undoubtedly copyright-violating) game emulation handheld.

Re: Nearly 500 brands exited smartphone market during 2017-2023

#112

Earlier quoted context omitted.

Most of those are at least "real names" though, which you can find some sort of significance behind. Either named after a place or person, or with some sort of meaning. Rather than names that seem to be randomly generated 5-7 character vaguely pronounceable names that aren't already in use.

Maybe if you look them up, but I bet the average person has no idea what Lenovo, Asus, Volvo, Nintendo, Samsung, and IKEA mean. Even more modern company names are kinda like that... Anker, DJI, Haier, Dalian Wanda, Kagi, Vercel, Nexon, Plex, Splunk, Zyxel, Sonos, Zynga, Hulu, Etsy, Yandex... Maybe if they just used a better random name generator with a better appreciation for English phonemes, we'd never know the dif…

[deleted]

Re: Nearly 500 brands exited smartphone market during 2017-2023

#113
post #44

Earlier quoted context omitted.

It's normal for companies to use different names to operate in different markets. There's some bidirectional setting of value through exclusivity that happens in some cases as well, like with Nismo. It's not exclusively an American concept.

Matsushita trading under the name Panasonic is probably the biggest example I can think of that most people would recognize.

I always found it interesting that in other countries, they trade under "National"-- an even more perfectly English sounding word. I have a radio that I suspect originally game from the German market with a "National Panasonic" badge, because I guess they couldn't quite decide what brand to use.

Re: Nearly 500 brands exited smartphone market during 2017-2023

#114

Earlier quoted context omitted.

Could not agree more. The candy bar format is probably as good as it can reasonably be expected to get given our current technology. One day, we may have the phones from The Expanse , but for right now, an iPhone 15 or a Galaxy S23 or a Pixel 7 are as good as they need to be.

That most recent innovation in the smart phone market that was not just incremental improvements was foldable phones. It hasn't yet really taken off so it isn't clear it will become widespread. Other than that, most everything has been very incremental (faster, longer, light, high resolution, brighter, polish) since pretty much the mid 2000s.

Is it an improvement? It seems like it adds a significant all-but-guaranteed-to-fail-over-time point, for the benefit of...?

Re: Nearly 500 brands exited smartphone market during 2017-2023

#115

Earlier quoted context omitted.

My favorite one ever is still MOBDICK

I have some compression underwear by DEVOPS brand. It's very mildly amusing every time I see them in the laundry. Also the worst compression shorts I've ever seen but I guess you kind of have to expect that

I have some of those shorts myself. IMO, they're surprisingly good -- some of the best shorts I have.

Sadly, I fear that I won't be able to find those shorts again to buy any more pairs, because of the way these brands pop up and then go away again so quickly.

Re: Nearly 500 brands exited smartphone market during 2017-2023

#117

Earlier quoted context omitted.

Maybe if you look them up, but I bet the average person has no idea what Lenovo, Asus, Volvo, Nintendo, Samsung, and IKEA mean. Even more modern company names are kinda like that... Anker, DJI, Haier, Dalian Wanda, Kagi, Vercel, Nexon, Plex, Splunk, Zyxel, Sonos, Zynga, Hulu, Etsy, Yandex... Maybe if they just used a better random name generator with a better appreciation for English phonemes, we'd never know the dif…

Interpretations mostly off the top of my head with wikipedia lookups for some of the non-English names: Lenovo - the new thing; Asus, Volvo - vaguely anatomical in English, but actually from pegasus and "I roll" in Latin; Nintendo - 任天堂 might mean something in Japanese; Samsung - 삼성/三星 "three stars" in Korean; IKEA - IK is from founder Ingvar Kamprad's initials, EA more obscurely from his home farm and village; Anker…

That's great. I never would've known any of those, but I love your explanations.
Post reply on HN