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BMW drops controversial heated seats subscription
111–120 of 197 posts
Re: BMW drops controversial heated seats subscription
#112> Rather, the luxury automaker wanted to streamline production and reduce costs there by physically installing heated seats in every single car, since 90% of all BMWs are bought with seat heaters anyway. They could’ve just taken a page from Audi’s playbook and made heated seats standard. No subscription bs.
Is it really too much to ask it with heated seats built-in? For a luxury automaker...
We're living in interesting times.
Grandparents often would not believe the headline, and that's understandable. However, they would also sneer at such a sneaky idea as what BMW brought to the table. They're at peak marketing if they actually believed whatever professional advice led to charging for heated seats in a supposedly "luxury" brand vehicle. Wow
Re: BMW drops controversial heated seats subscription
#113Re: BMW drops controversial heated seats subscription
#114"We thought that we would provide an extra service to the customer by offering the chance to activate that later, but the user acceptance isn’t that high. People feel that they paid double, which was actually not true, but perception is reality, I always say. So that was the reason we stopped that," Nota told Autocar.
Wow. They still don’t get it
Re: BMW drops controversial heated seats subscription
#115> Rather, the luxury automaker wanted to streamline production and reduce costs there by physically installing heated seats in every single car, since 90% of all BMWs are bought with seat heaters anyway. They could’ve just taken a page from Audi’s playbook and made heated seats standard. No subscription bs.
Is it really too much to ask it with heated seats built-in? For a luxury automaker...
Even my cheap* 2005 Infiniti G sport coupe back in the day had heated seats.
* $31.6k + 8% tax. Couldn't fit into a used one, so had to order it new deleting the sunroof.
I expect a luxury vehicle (that I can fit into) to have both heated and cooling seats because it's damn hot here.
One problem with too many features is they add complexity and they break. Only add features that are essential because most are a rent-seeking ripoff. Preferably, a low mileage used vehicle that's periodically but barely driven by a retired elderly person is best.
Re: BMW drops controversial heated seats subscription
#116"We thought that we would provide an extra service to the customer by offering the chance to activate that later, but the user acceptance isn’t that high. People feel that they paid double, which was actually not true, but perception is reality, I always say. So that was the reason we stopped that," Nota told Autocar. Wow. They still don’t get it
Let's hope they did get it and this is just marketing blabber to avoid admitting any mistakes.
Re: BMW drops controversial heated seats subscription
#117Is it illegal to enable the seat heating yourself after purchasing the car without the seat heating plan? Is it even possible?
Re: BMW drops controversial heated seats subscription
#118Give up on that stupid wheel knob please. No one likes that thing
Re: BMW drops controversial heated seats subscription
#119"We thought that we would provide an extra service to the customer by offering the chance to activate that later, but the user acceptance isn’t that high. People feel that they paid double, which was actually not true, but perception is reality, I always say. So that was the reason we stopped that," Nota told Autocar. Wow. They still don’t get it
>People feel that they paid double, which was actually not true
That's some serious gaslighting.
Re: BMW drops controversial heated seats subscription
#120"We thought that we would provide an extra service to the customer by offering the chance to activate that later, but the user acceptance isn’t that high. People feel that they paid double, which was actually not true, but perception is reality, I always say. So that was the reason we stopped that," Nota told Autocar. Wow. They still don’t get it
> Wow. They still don’t get it
People paid double. They did get it. Even before they tried.