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‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

fortune.com

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Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#111

Post by norwalkbear »

no_wizard wrote: post #31
TheFattestNinja wrote: post #15

Earlier quoted context omitted.

Very easy to do a shamble in the eyes of fans, very hard to attract other people who didnt play the games.

As a counterpoint, look at the massive cross cultural success of the Last Of Us on HBO. My SO never played the games, nor heard of them, yet loved the show quite dearly, saying multiple times to anyone who would listen that its one of the best TV shows of all time she's ever seen, and it takes alot to get that kind of praise from her.

I don't know anyone under 35 who likes that show

Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#112

Post by Timon3 »

norwalkbear wrote: post #105
Timon3 wrote: post #85

Earlier quoted context omitted.

Yes, they did. They had a calculated marketing campaign where they paid various influencers to market towards their respective audiences. I'm sure they made a risk analysis - and if you look at other transgender influencers paid by other companies who were spared this moral outcry, you'll see that it's more bad luck than anything else that the conserviative media machine focused so much on them.

I don't think so. Gay Marriage bills didn't even pass in California, or 29 other states. The supreme court overturned the will of Americans (btw I'm French). It's clear American elites are far far more liberal progressive than the American people themselves. The country that had Nixon win in a landslide, brought Trump too.

Luckily that's very easy to disprove, since we have statistics about the amount of Americans supporting e.g. same-sex marriage: in November 2022, 61% of Americans saw it as a net positive. https://www.pewresearch.org/short-reads/2022/11/15/about-six...

Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#113

Post by the_doctah »

Timon3 wrote: post #85
intalentive wrote: post #52

Earlier quoted context omitted.

> Alignment with current social issues happens based on calculations of profit, not based on sincere ideological commitment. Yeah, Bud Light was just “calculating profit” when it alienated its customer base.

Yes, they did. They had a calculated marketing campaign where they paid various influencers to market towards their respective audiences. I'm sure they made a risk analysis - and if you look at other transgender influencers paid by other companies who were spared this moral outcry, you'll see that it's more bad luck than anything else that the conserviative media machine focused so much on them.

No, they had one marketing executive making the decisions, who was subsequently thrown under the bus. Get your facts straight.

Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#114

Post by Timon3 »

the_doctah wrote: post #106
Timon3 wrote: post #87

Earlier quoted context omitted.

Did you read my previous comment? I explained reasonably clearly that they didn't focus on making a good movie. You yourself are saying that destroying Luke Skywalker and redefining the Mary Sue trope doesn't seem like what the public wanted. But I'll guarantee you that there was a lot of market research which determined that: - strong female leads are popular - "defying expectations" is popular - Marvel style humor…

Your comments about what Disney thinks is popular amount to nothing but conjecture on your part. Meanwhile, the sequels were not well received by fans. And, while I'm certain you would make the argument about the movies making money, they underperformed with regards to expectations. Merchandise did not sell. Solo lost money because of the bad sequels. Spin-offs were canceled. So, regardless of market research or what…

> So, regardless of market research or whatever, the end result was not good.

Do you believe I'm trying to say anything different? You're arguing against something that is not my point.

Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#115

Post by Timon3 »

the_doctah wrote: post #113
Timon3 wrote: post #85

Earlier quoted context omitted.

Yes, they did. They had a calculated marketing campaign where they paid various influencers to market towards their respective audiences. I'm sure they made a risk analysis - and if you look at other transgender influencers paid by other companies who were spared this moral outcry, you'll see that it's more bad luck than anything else that the conserviative media machine focused so much on them.

No, they had one marketing executive making the decisions, who was subsequently thrown under the bus. Get your facts straight.

> No, they had one marketing executive making the decisions, who was subsequently thrown under the bus

What did I write that you think you're disagreeing with here? I didn't specify the amount of marketing executives who made the decision, so what are you trying to say I should get my facts straight on?

Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#116

Post by wnevets »

the_doctah wrote: post #102
wnevets wrote: post #90

Earlier quoted context omitted.

> Race and gender swapping every established popular character? What exactly makes that "progressivism"? Also why don't you consider characters like X-23 a gender swapped Wolverine?

You don't think diversity is progressive? Also, yes of course I consider X-23 to be a gender swapped Wolverine.

Not only is "diversity" not new for Marvel but X-23 was created prior to the Disney purchase.

Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#117

Post by pwdisswordfishc »

D13Fd wrote: post #97
setgree wrote: post #60

Earlier quoted context omitted.

This is interesting to me because it's so at odds with how I took in the new trilogy. I thought only Johnson showed any vision at all, and I also thought his sense of small scale combat choreography was way better, e.g. the scene where Adam Driver and Rey fight those guys in the red suits. JJ's movies were so derivative of the original trilogy I sometimes wondered if he was messing with us, e.g. the scenewhere a char…

> This is interesting to me because it's so at odds with how I took in the new trilogy. I thought only Johnson showed any vision at all, and I also thought his sense of small scale combat choreography was way better, e.g. the scene where Adam Driver and Rey fight those guys in the red suits. > JJ's movies were so derivative of the original trilogy I sometimes wondered if he was messing with us, e.g. the scenewhere a…

> I liked Abrams' first one best. It had some issues but it at least nailed the epic Star Wars tone and feel,

No wonder, given that it was a glorified remake of A New Hope. The sort of film for which the term "remaquel" was created.

Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#118

Post by Timon3 »

norwalkbear wrote: post #107
garbagecoder wrote: post #37

Earlier quoted context omitted.

Definitely some people were put off by the ideological bent to it. I found it slightly grating (and I'm a center-left type), but I could have excused it if there was anything else to the films. The first one seemed promising if finished, but the rest were just sloppy. In other words, it's not like an unwoke version of those films would have been good. Like, they resorted to bringing Palpatine back. That's not being f…

Making it less woke would have made it successful with one simple trick . Let Luke be a positive male hero.

What does "less woke" have to do with "positive male hero"? Do you think there is no woke media with positive male heroes? Do you believe all non-woke media has positive male heroes?

The best positive male representation I've seen was on very progressive (what you'd call "woke") shows.

Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#119

Post by garbagecoder »

norwalkbear wrote: post #107
garbagecoder wrote: post #37

Earlier quoted context omitted.

Definitely some people were put off by the ideological bent to it. I found it slightly grating (and I'm a center-left type), but I could have excused it if there was anything else to the films. The first one seemed promising if finished, but the rest were just sloppy. In other words, it's not like an unwoke version of those films would have been good. Like, they resorted to bringing Palpatine back. That's not being f…

Making it less woke would have made it successful with one simple trick . Let Luke be a positive male hero.

I agree that making Luke turn out better would have been one of many keys to its improvement, but I don't think that was done to be woke. If anything it was more regurgitation. They felt like he needed a hermit phase like Obi Wan.

Also, there were supposed to be positive male heroes in it, right? Finn, even Kylo Ren in the end, and the guy whose name I forget that's the pilot.

Having one of the key characters be a female hero goes back to A New Hope so I'm not sure if this is actually a good faith complaint.

Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#120

Post by Kye »

rado wrote: post #100
fumar wrote: post #40

Earlier quoted context omitted.

Andor was good. It didn't need Star Was as its universe, but it is perhaps the best Star Wars anything in the last two decades.

Abandoned it after 2 episodes, because everyone was grumpy, sad and serious all the time. Ridiculous.

Then you missed some incredible television. Everyone is grumpy for a damn good reason, and they do something about it. It's a story of ordinary people pushed to the limit fighting back against an evil that seems impossible to reason about, much less fight.
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