Earlier quoted context omitted.
It was also extremely odd to me that there was no Chinese press there. Ding's English is not excellent, and to not be able to catch his first moments in his native tongue seems to have been a major failing of the Chinese press.
Chess isn't really big in China. Maybe will get more popular with Ding now but I'm not holding my breath.
You are right that Chess is not as popular as Go in China.