Whether we love or hate google, we sure love to either love or hate google. Companies like, say, 3M would kill to be "hated" and "evil" like google is. Our hate is really more like us picking on that girl we like.
3M has no influence over my life. 3M could disappear tomorrow and I couldn't give a toss. 3M doesn't know enough about me and mine to harm me, and I don't depend on 3M in a way that would hurt me if I could no longer use their products. At worst, it would be slightly annoying. Google has the power to seriously fuck with my life. I neither love nor hate Google, but I do care about what they do more than most companies…
Wikipedia:"With over 80,000 employees, they produce more than 55,000 products, including: adhesives, abrasives, laminates, passive fire protection, dental products, electronic materials, medical products, car care products (such as sun films, polish, wax, car shampoo, treatment for the exterior, interior and the under chassis rust protection), electronic circuits and optical films"
So unless you influence the purchase of these products, 3M will be perfectly happy for you not to care about them. In fact, they may prefer it that way. Manufacturers in the US seem to be quite shy.
Perhaps a better example would be Sony. They would love it if you couldn't live without your Sony pictures, BluRay, Playstation 3, Sony cellphone, VAIO laptop, Sony Camera, Sony Camcorder, Sony video editing software, etc.