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U.S. accuses Google of abusing monopoly in ad technology

nytimes.com

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Re: U.S. accuses Google of abusing monopoly in ad technology

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post #78

One of the conservative's legal project over the past 50 years main goals has been to maintain a Borkian consumer harm standard for anti-trust. With the current SCOTUS, I don't see much of a realistic path for this.

This isn't a liberal/conservative issue. This is a corporatism issue.

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Re: U.S. accuses Google of abusing monopoly in ad technology

#112

Will likely result in some sum of x millions in fines. This will make zero difference in Google's control over search and anything related. We all seen this movie multiple times and end is always the same..

Not for an antitrust lawsuit. The remedy for antitrust is divestiture; if found guilty and the judge assigns that penalty, Google can't just pay their way out of it; they'd have to shut down / slice off into an independent company (probably) DoubleClick and some other acquisitions. Think less "EU fair practices violations" and more "Ma Bell breakup." The difference is that the EU lacks criminal authority (or jurisdic…

While I hope to see something along those lines, please be aware that divestiture is not the only possible antitrust remedy. Fines, time-limited consent decrees, and other lesser measures are not only possible, but much more likely, especially in our current political climate.

Re: U.S. accuses Google of abusing monopoly in ad technology

#113

Google 2021 revenue: $258B Meta 2021 revenue: $118B Can someone explain how Google has a monopoly when there are competitors in their league?

There is evidence that Facebook and Google aren't competing all that hard, see for example https://www.nytimes.com/2021/01/17/technology/google-faceboo....

Re: U.S. accuses Google of abusing monopoly in ad technology

#114
post #89

Earlier quoted context omitted.

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It's not entitled at all. How much of the world literally runs on technology developed by tech workers? From being able to call your family from anywhere in the world to the most critical systems, tech workers are the reason that quality of life is so much better today than it was, say, pre-internet. The affordances provided by the smartphone alone are an example of this. How is this not obvious proof that tech worke…

Tech is part of a web of industries that provide to each other. What phones without the rare Earth metals a traditional combustion machine digs up?

As far as you or I go specifically, reality does not need either of us to actually exist. Plenty of folks still around without the two of us.

For numerous health metrics a slower pre-internet life was healthier. All the technological churn has had long lived impact on environment that will make life worse in the future.

Keep cherry picking.

Re: U.S. accuses Google of abusing monopoly in ad technology

#115

I'm kind of sour on antitrust as much of a solution for today's issues. If we had five smaller Googles doing the same thing what would that make better?

Might be easier to get someone on the phone for support, one corp also wouldn't have all that profit sloshing around to go and unfairly dominate other markets.

Re: U.S. accuses Google of abusing monopoly in ad technology

#117

Earlier quoted context omitted.

What does a divestiture of Google’s ad business when their entire business is selling ads?

Maybe Google can keep the ads and divest the products? It's a great hypothetical question you ask that I'd love to see more discussion of.

Google's ad space is far more valuable than its cut in ads, I'm pretty sure.

But in any case if it's anything like the breakup of Ma Bell, stockholders would wind up with separate shares of both 1) the products and 2) the ads. Which one calls itself "Google" is just branding. (Although obviously the search engine would keep the brand.)

Re: U.S. accuses Google of abusing monopoly in ad technology

#118
post #96

Google 2021 revenue: $258B Meta 2021 revenue: $118B Can someone explain how Google has a monopoly when there are competitors in their league?

> Can someone explain how Google has a monopoly when there are competitors in their league? Being a monopoly doesn’t mean you have no competitors - it means you have enough control of the market to artificially affect/set the market price for something (ie that there was not enough competition for efficient pricing).

> it means you have enough control of the market to artificially affect/set the market price for something

Does it? Then why isn't every App Store's 30% developer fee a much more obvious monopoly?

Re: U.S. accuses Google of abusing monopoly in ad technology

#119

Google 2021 revenue: $258B Meta 2021 revenue: $118B Can someone explain how Google has a monopoly when there are competitors in their league?

In every article about abusive "monopolies", just read it as "abusing market position".

To be fair, and I don't agree with this, the word monopoly appears in the complaint 66 times. The NYT is reporting the story, but the FTC is the one "misusing" the word.

https://storage.courtlistener.com/recap/gov.uscourts.vaed.53...

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