After some technical know how and upfront time investment, piracy is genuinely easier and presents a better UX than the legal route.
With the suite of production-quality piracy automation software out there, as well as BYO media front ends like Plex et al, those who are so inclined are a long long long way past the ‘manually rifling through Usenet or Demonoid’ of yesteryear. One can simply visit a polished web UI of a piece of software running on their home network, and that they want every season of Letterkenny in 4K and it’ll be available to them within the hour.
Those who consume media this way don’t need to keep track of which steaming service has the rights to which property at the current point in time. Nor do they need to deal with inconsistent and increasingly Byzantine UXs of steaming service apps. They can instead enjoy a consistent interface on all of their devices with a single play queue, with even the ability to build playlists and collections of media that would otherwise be across streaming services.
I am significantly visually impaired and as such find it difficult to sit back on the couch and bounce between different apps and interfaces on my Apple TV. Were I inclined to consume media by way of piracy, I imagine that I’d find the experience to all in all be much more accessible than doing things the Right Way. All completely hypothetical of course.
The one thing that paying for and using streaming services has over the modern privacy approach, for one that has the prerequisite technical knowhow and ethics to pirate in the first place, is discovery / recommendation engines. The current suite of piracy apps make attempts to recommend new media to you, but obviously they can’t hold a candle to the millions of hours and petabytes of Big Data that powers…say…Netflix’s recommendation engine.
I genuinely believe that there’s a notable portion of pirates that would stop doing it if it were easier to consume content legally. This is why you see music piracy sinking deeper and deeper into the shadows. Comparing music consumption with movie or even TV show consumption has its limits, but were there a legal way to consume such content with a Spotify level of coverage, I think that it’d be quite compelling to these people. Of course, piracy is much less of a problem than it once was, so who knows if media companies even care anymore.