Earlier quoted context omitted.
I just don't see the path to profitability for Alexa. Like, sure, it's neat, but how does it make any money? Do they sell the devices at a profit? Does usage of the devices lead to increased sales on Amazon.com? Are those sales that wouldn't have taken place on the app/website otherwise?
> Does usage of the devices lead to increased sales on Amazon.com? Are those sales that wouldn't have taken place on the app/website otherwise? That seems reasonable. Customers can order directly through the device ("Alexa, order some toilet paper"), that's low friction and lets Amazon rank options to their benefit. Plus regularly using Alexa keeps Amazon primed (no pun intended) in the customer's mind so next time t…
What are they using now, if you don't mind me asking?