Earlier quoted context omitted.
AI won't eat lunch, but it may crowd the space with more people getting paid less. A marketing person can't sit in front of Stable Diffusion and work it towards the campaign they want. They still need an art department that can iterate and make it match the campaign. The artist may very well be sitting in front of some iteration of stable diffusion/imagen/dalle but they still need to discern between AI generated outp…
Why do you think an 'art department' is still needed? The only reason why in-house art departments are needed, is because previously its hard to communicate 'exactly what you want' to an artist, hence in-housing to reduce communication friction. In the future, the marketing guy, can just create a draft/visual guide through AI, and send it to some outsourced artist to refine. The outsourced artist can be from any coun…
They also use AI tools for creative direction and text generation.