Earlier quoted context omitted.
While I might be a target audience for them and willing to pay a nominal fee monthly for good search I'm quite sure there isn't a market for it.
Just 1% of Google's market might be enough to sustain a non-bloated, VC-free company and make a good product. The Bloomberg Terminal is extremely expensive and yet companies pay for it because it makes their traders' jobs so much more efficient. I don't see why companies wouldn't do the same for a search engine that filters out all the bullshit so their employees don't have to waste their time wading through it.
Google has 4.3B users, so 1% of that is 43M. With a $5 subscription, Kagi would have $215M in monthly revenue, enough to pay for 14,000 developer salaries.
A more reasonable target might be 500k users at, let's say, $10/mo.