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Dark pattern: how YouTube makes sure you don’t always “skip ad”

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Re: Dark pattern: how YouTube makes sure you don’t always “skip ad”

#112

The ads are genuinely one of my most frustrating experiences when using the Chromecast with Google TV. And seeing this kind of pattern makes it more likely that I’ll never sign up for premium YouTube (whatever it is called) and just use YouTube less. Also, I swear they do this - If you click on the try YouTube premium for 14 days, once the 14 days end you are bombarded with extra ads. And ads that are usually not ski…

For all the kvetching about ads I see regarding YouTube, most people really could just pay Google and make it go away. I mean, I don’t like paying for things either, but it’s not worth the headache of ad blockers (which aren’t available on every device) and philosophically, I would rather the internet get away from ads everywhere and I’ll help that happen if I can.

It helps that $10 is worth the many hours of use I get every month from YouTube & YouTube Music too.

Re: Dark pattern: how YouTube makes sure you don’t always “skip ad”

#113

Earlier quoted context omitted.

google and YouTube generate insane profits. they could show fewer ads and it would not impair the functionality of YouTube

Who gets to decide what is an "insane" profit? You?

The Market(TM)

Re: Dark pattern: how YouTube makes sure you don’t always “skip ad”

#115
post #2

Alternate theory: A large-scale, ongoing A/B test on what gets the perfect balance between watching ads and keeping total view time high.

I don't think it is a 'perfect balance' so much as trying to maximize the number and length of advertisements that people will tolerate at this point in time. The nature of the business model is that some product manager will be tasked with getting the advertisement revenue higher at some point in the future and they will no doubt try to push the envelope. I also feel like 'total view time' is a metric that is in service to advertisements and not the primary goal itself.

Re: Dark pattern: how YouTube makes sure you don’t always “skip ad”

#116

Google products have been incorporating a frustrating amount of dark patterns. In gmail for example, if you load one of the smart inbox tabs, it shows the rows of unread emails at the top. Right when you attempt to click on the top row, it rearranges the rows to show a few rows of ads instead (and the ads are fairly indistinguishable from the unread emails) so you end up unintentionally opening an ad. Now, there’s no…

Wait, I am curious: you see ads on GMail? I haven’t seen ads in many years. What email client do you use? web app, phone app?

I can't recall seeing ads on the Android app, but there are definitely ads in the web client. The ads must do a very good job of disguising themselves if you haven't noticed them. I have moved most of my email to ProtonMail. So much nicer paying for that from a company that respects me rather than using a free product from a company who has no other purpose than to drive ad revenue.

Re: Dark pattern: how YouTube makes sure you don’t always “skip ad”

#117

People complain a lot about Youtube ads and how awful they are but as a thought experiment I once tried to imagine the amount of storage and bandwidth Youtube must need everyday to operate. So after some basic research it looks like they need to add almost 1 petabytes of storage and I couldn't find much info on the bandwidth and servers it uses. As much as I don't like Google for their shady business practices, I cou…

>People complain a lot about Youtube ads and how awful they are but as a thought experiment I once tried to imagine the amount of storage and bandwidth Youtube must need everyday to operate.

There was a post here about how Vimeo is charging people $300+/month for their videos-- and someone did the math to show thats just the hosting/bandwidth costs. For one creator.

Youtube has millions of videos-- Im surprised their costs aren't higher. Im grateful they provide this service for free at all

Re: Dark pattern: how YouTube makes sure you don’t always “skip ad”

#118
post #45

The ads are genuinely one of my most frustrating experiences when using the Chromecast with Google TV. And seeing this kind of pattern makes it more likely that I’ll never sign up for premium YouTube (whatever it is called) and just use YouTube less. Also, I swear they do this - If you click on the try YouTube premium for 14 days, once the 14 days end you are bombarded with extra ads. And ads that are usually not ski…

FYI, several alternative youtube frontend apps are available for "Chromecast with Google TV" (which is just an Android TV device), for instance the opensource Newpipe. (Though this is piracy, and you shouldn't do piracy, because piracy hurts Google and content creators - who will gladly take donations -)

Accessing a publicly-available website using your preferred frontend application (NewPipe) is absolutely NOT piracy. Consider disregarding the future advice of whoever told you this. I believe this is a dangerous and misleading line of thinking.

Re: Dark pattern: how YouTube makes sure you don’t always “skip ad”

#119
post #34

Earlier quoted context omitted.

The YouTube subscription just seems excessively expensive. I find it hard to fathom they would generate anywhere near as much revenue from me watching their ads compared to the subscription cost.

So I agree for just YouTube it would be excessive. But they do combo it with youtube music which makes it a slightly better deal. Also personally they have the best family plan since it allows 6 accounts total and doesn't require to be "Under the same roof" like spotify. But I agree I probably wouldn't find the full price outside of the family plan worth it.

Last time I tried YouTube music, it was an underwhelming experience. I expected it to show only official videos, but it showed any random video with music. It substituted Google Play Music, where you could have a curated library and your own uploads, with random music videos.

Re: Dark pattern: how YouTube makes sure you don’t always “skip ad”

#120
post #17

What is dark about the design pattern? They have an ad-free YT that anyone can pay to subscribe. Is it considered dark because they want the users to subscribe to paid version? I think labelling everything “dark pattern” just makes the term lose its meaning and it actually helps the real dark patterns go scot free

> What is dark about the design pattern? They have an ad-free YT that anyone can pay to subscribe.

Yeah, the old "We want everything for free, and will complain if you spy on us or show us ads along the way"

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