I don't mean this to be mean, but do people really believe these active user counts at face value? I personally see these numbers and assume half are bots or controlled marketing accounts to boost viewers or spam comments. Just going off personal experience using these sort of apps.
I would guess that you could uncover this information in Snapchat's 10K filings. In fact, I found the answer to your question on the 4th page of their annual filing to shareholders[1]: > While these metrics are determined based on what we believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring how our products are used across large popul…
Snapchat’s product is booming
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Re: Snapchat’s product is booming
#112Earlier quoted context omitted.
I find Snapchat app to very complicated and cluttered. I guess it's just me. FB has almost cloned Snap's features into Messenger and Insta. So, do you think - Snap's UX is still far better?
On Snapchat it’s extremely easy to take a quick photo and send to your friends. Open snap, take photo, edit photo (if you want) and select one or many friends or groups. Doing the same in any other messaging app is slower and more complicated. For me this is the killer feature.
Re: Snapchat’s product is booming
#113I wonder how many people here are aware of Snapchat's thriving underground OnlyFans-like ecosystem. I also wonder how much of that is driving Snap's user metrics. As far back as 2014, I remember there being a huge ecosystem of "premium" snaps (sometimes known as "prem(ium) girls"), whereby you would pay the account owner a one time or recurring fee for access to a "premium" snapchat account where the owner posts nude…
I still don't understand how onlyfans succeeds as a product when there is pornhub etc...someone explain this to me.
Basically, people are lonely and will pay to feel seen, heard, or loved.
Re: Snapchat’s product is booming
#114I wonder how many people here are aware of Snapchat's thriving underground OnlyFans-like ecosystem. I also wonder how much of that is driving Snap's user metrics. As far back as 2014, I remember there being a huge ecosystem of "premium" snaps (sometimes known as "prem(ium) girls"), whereby you would pay the account owner a one time or recurring fee for access to a "premium" snapchat account where the owner posts nude…
Re: Snapchat’s product is booming
#115What I've noticed in the past two years... my daughters friends mother had it on her phone, her daughter showed my daughter the app when we were having lunch. They were trying on 'masks' and various filters. The kids get a real kick out of it, and taking pictures of the adults. My wife installed it on her phone, and likewise when we have met other families the kids have done the same. It's not used for any messaging…
I find Snapchat app to very complicated and cluttered. I guess it's just me. FB has almost cloned Snap's features into Messenger and Insta. So, do you think - Snap's UX is still far better?
Re: Snapchat’s product is booming
#116I wonder how many people here are aware of Snapchat's thriving underground OnlyFans-like ecosystem. I also wonder how much of that is driving Snap's user metrics. As far back as 2014, I remember there being a huge ecosystem of "premium" snaps (sometimes known as "prem(ium) girls"), whereby you would pay the account owner a one time or recurring fee for access to a "premium" snapchat account where the owner posts nude…
What I don't get is why Snap never tried to build a good product around that and give creators (uhmm) a good way to monetize their profiles. This seems like such an obvious thing to do to me. Why would you give up on that usage and allow it to move to OnlyFans and other platforms if you already have it? And even more, penalize your audience for such practice. And same question to Instagram team (I left the company a…
Re: Snapchat’s product is booming
#117I wonder how many people here are aware of Snapchat's thriving underground OnlyFans-like ecosystem. I also wonder how much of that is driving Snap's user metrics. As far back as 2014, I remember there being a huge ecosystem of "premium" snaps (sometimes known as "prem(ium) girls"), whereby you would pay the account owner a one time or recurring fee for access to a "premium" snapchat account where the owner posts nude…
I still don't understand how onlyfans succeeds as a product when there is pornhub etc...someone explain this to me.
Re: Snapchat’s product is booming
#118Stories seem so obvious right now but wow, that was some creativity from Evan Spiegel. Snapchat is built on genuine innovativeness.
Was it Evan himself who came up with stories?
Re: Snapchat’s product is booming
#119My 20yo son in college still uses Snap, and I just checked and apparently he still has 3 streaks that are at 1500 days(ish). That's 4+ years of daily Snapping.
Snap has apparently become a vital part of dating. Tinder to discover and Snap to chat. That makes sense to a generation used to not having their conversations and selfie messages permanently logged.
There's some serious Sugar Baby and OnlyFan action going on as well via Snap. The only time I, as a 50yo, on Tinder get a girl's Snap is when she wants to sell nude pics or talk about an "arrangement".
(This is an entirely different topic, but the Zoomers are first generation to grow up with easy 24/7 access to hardcore porn, and I think it has definitely given them different ideas of relationships and sex than previous generations, and I think we haven't even begun to see the long term effects of this. 19yos talking about ENM? Or BDSM preferences? Craziness.)
Snap is an amusing generational thing because if I hadn't seen my son using it every day for years, I totally would have dismissed it. It's just an app that I have no use for. No history? I have a horrible memory! That's a nightmare app to me.
That's all, just thought I'd share. If you're my age and don't get Snap? That's understandable, just don't dismiss it. To the Zoomers it's part of daily life.
Re: Snapchat’s product is booming
#120Snapchat is fun for stupid pics between friends that are meant to be ephemeral, and that’s why I like it. It’s the last social platform where my friends are creating the majority of their content posted as opposed to re-sharing something. HOWEVER- their “discover” pane is full of the most repugnant, degenerate, or otherwise braindead bullshit I have ever seen in my life. If I could pay to turn it off permanently they…