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Steve Jobs Book Excerpt: Why he wore the black mock turtleneck uniform

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Re: Steve Jobs Book Excerpt: Why he wore the black mock turtleneck uniform

#111
I don't understand how the turtleneck was the outcome of a design by Issey Miyake, i.e. isn't it just a standard black turtleneck, or are there some design aspects I'm not seeing? I would love some design-centric person to explain this "uniform" in detail.

Re: Steve Jobs Book Excerpt: Why he wore the black mock turtleneck uniform

#112
post #58

When reading this keep in mind that the Mac was still a skunkworks project inside of Apple when Jobs attempted to institute a uniform policy. Some of the comments have suggested this doesn't jive with the "Think Different" ethos he pushed. The Think Different campaign was initiated in 1997 shortly after his return to Apple. Many things transpired and he matured quite a bit in the intervening ~16/17 years.

jibe

Re: Steve Jobs Book Excerpt: Why he wore the black mock turtleneck uniform

#114
post #53

I think the lesson to take away is not about the designers or fashion so much but to see this as one aspect of Jobs getting past the bullshit to spend more time on the important stuff. Five minutes less spent thinking about what to wear each morning translates to 30 more hours a year you have to focus on the big things (products, strategy, family, exercise, whatever). Prolly also has something to do with why he drove…

Although the story begins by describing a search for a team uniform, it seems he adopted the standard dress for convenience and, as you note, personal efficiency. But you lose me with the last sentence. Nice cars allow busy people a couple pleasurable moments to themselves - moments well appreciated by those of us taking little to no vacation.

Was just talking about how he drove fast because time spent in traffic is like time wasted picking out clothes to wear.

There are other more primal things that driving fast delivers too, I'm sure Jobs didn't just drive fast for efficiency reasons.

Re: Steve Jobs Book Excerpt: Why he wore the black mock turtleneck uniform

#115

I'd LOVE to know any other "failures", however tiny, Jobs had after he came back to Apple. The idea of him getting booed of the stage is not something you hear every day. He's defined publicly by his old failures and recent successes. I'd love to hear more about more recent failures as well.

He is booed more than once at the mac expo where he comes back to save Apple. The first time is when he presents the new board members (they really don't like Oracles CEO) the second time is when he tells them about the Microsoft investments.

Re: Steve Jobs Book Excerpt: Why he wore the black mock turtleneck uniform

#116
post #24

Earlier quoted context omitted.

I actually tried this my freshman year of college: wardrobe of nearly identical shirts, pants and sweaters. I was actually inspired by the idea that whenever cartoon characters opened their closets you'd see it full of just their signature outfit. I didn't use the term 'personal brand' but I had the idea, and also loved the convenience. Turns out that if you're not Steve Jobs this doesn't work so well. After I had en…

I've been doing this for years now (like 5 or 6). White t-shirt (always the same, no logos or designs) and jeans (I rotate between 2 different designs of light and dark). I don't think I was inspired by anyone, I just feel like it's me and I can't be bothered to shop (which is also me ). I try to mix it up a bit once in a while, but it always feels weird and I come back to my uniform.

Im glad to know I am not the only one to do this.

All my clothes have slightly different colors and designs so people can't say that Im wearing the same clothes every day, but all of them follow the same style.

Re: Steve Jobs Book Excerpt: Why he wore the black mock turtleneck uniform

#117
post #47

Earlier quoted context omitted.

On a more practical note but along a related thread, a couple of years ago I threw out all of my socks and bought a stack of the exact same plain black socks. Now I never have to worry about matching socks, when a hole appears I just throw that sock out, when I'm getting low on socks I throw out the lot and buy them new.

Someone wrote a businessplan around you and cleaned up nicely, check out blacksocks.com and the 'sockscription': http://www.blacksocks.com/g3.cms/lang/us/s_page/79110/s_name...

Thanks, nice link!

This particular problem appears to be close to being solved for me. I don't see a value in subscription, but reliable source of getting same high quality (providing test socks are going to high-quality) socks of the same color/design in bundles repeatedly is definitely a win.

Re: Steve Jobs Book Excerpt: Why he wore the black mock turtleneck uniform

#118
post #24

Earlier quoted context omitted.

I actually tried this my freshman year of college: wardrobe of nearly identical shirts, pants and sweaters. I was actually inspired by the idea that whenever cartoon characters opened their closets you'd see it full of just their signature outfit. I didn't use the term 'personal brand' but I had the idea, and also loved the convenience. Turns out that if you're not Steve Jobs this doesn't work so well. After I had en…

I've been doing this for years now (like 5 or 6). White t-shirt (always the same, no logos or designs) and jeans (I rotate between 2 different designs of light and dark). I don't think I was inspired by anyone, I just feel like it's me and I can't be bothered to shop (which is also me ). I try to mix it up a bit once in a while, but it always feels weird and I come back to my uniform.

Im glad to know I am not the only one to do this.

All my clothes have slightly different colors and designs so people can't say that Im wearing the same clothes every day, but all of them follow the same style.

Re: Steve Jobs Book Excerpt: Why he wore the black mock turtleneck uniform

#119
post #54

Earlier quoted context omitted.

Uh... there are plenty of techies who wear the same clothes every day (sometimes literally), who do it because it feels right for them, and who aren't concerned about fashion or trends. Jobs is hardly unique in the 'I don't care' fashion stakes among techies. Period.

Jobs wasn't unconcerned with fashion. If he was, then he would wear any damn thing that was in his closet. He made a dedicated effort to create a fashion "brand" to the point that people know what kind of sneakers he wore. Jobs might not have been a great engineer or techie, but he was a great visionary, designer, and marketer. He created (and recreated) one of the greatest brands in America. I don't doubt he applied…

Exactly. It is a mistake to think that Jobs had not thought carefully about the clothes he wore - it's just that his approach to clothing was the same as his approach to technology - he seems to have believed that there was an optimal set of clothes for him, and that any deviation would simply mean that he wasn't wearing the best clothes for his purposes. Much like the discussions raging over the fact that the iPhone screen size hasn't varied at all - one size has been deemed optimal, and deviations from that size mean that the product must by definition be suboptimal.
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