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It's the users fault for misusing the service.I believe, AWS' usage-based billing make for long-tail surprises because its users are designing systems exactly as one would expect them to. For example, S3 is never meant for a bazillion small objects which Kinesis Firehose makes it easy to deliver to it. In such cases, dismal retrieval performance aside [0], the cost to list/delete dominate abnormally.
We spin up a AWS Batch job every day to coalesce all S3 files ingested that day into large zlib'd parquets (kind of reverse VACCUM as in postgres / MERGE as in elasticsearch). This setup is painful. I guess the lesson here is, one needs to architect for both billing and scale, right from the get go.
[0] https://news.ycombinator.com/item?id=19475726