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Apple's privacy push cost Meta $10B

economist.com

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Re: Apple's privacy push cost Meta $10B

#111

Post by hnlmorg »

danpalmer wrote: post #21
00000000005 wrote: post #15

Facebook failed to pay the big money to Apple that they should have been paying for years. If Zuck had been handing Apple $5,000,000,000 per year as google does, then Apple would never have kneecapped Facebook. Larry and Sergei know how the protection racket works. You pay your dues to the local mob, you get to do business in their street corners. What do google pay Apple $5b for? Ummm… to be in the search of Safari.…

What would that payment be for from Facebook? Opinions aside, Google are paying for a thing, not just donating money. What would Facebook pay for? I'm not sure that them being a search engine makes sense, I don't think Apple would give up the position of iMessage in favour of Messenger. (Disclaimer, I work at Google, but don't have any inside info or opinion on the Apple/Google relationship.)

> I'm not sure that them being a search engine makes sense

It really does. Want to search for a local house cleaner or children's entertainer, include Facebook pages with web results. Want to search for things to do in a particular town, include Facebook events with web results about museums and such like.

This is just scratching the surface too. There are lots of possibilities here so I'd be very surprised if Facebook haven't explored this idea.

Re: Apple's privacy push cost Meta $10B

#112

Post by YXNjaGVyZWdlbgo »

scim-knox-twox wrote: post #106
YXNjaGVyZWdlbgo wrote: post #78

Earlier quoted context omitted.

it's a conspiracy theory because he presents it as facts without providing sources for his statements. it's about how not what. yikes.

> A conspiracy theory is an explanation for an event or situation that invokes a conspiracy by sinister and powerful groups, often political in motivation, when other explanations are more probable . https://wikiless.org/wiki/Conspiracy_theory?lang=en It's not a conspiracy when we know that GAFA works together: https://gizmodo.com/google-paid-apple-to-stay-out-of-the-sea...

It is because you can't validate it how is it that hard to distinguish between true statements and speculations. The same goes for your sources claims brought up in court are not true statements until they are proven to be factually correct.

Re: Apple's privacy push cost Meta $10B

#113

Post by zwirbl »

eric4smith wrote: post #110
duxup wrote: post #104

Earlier quoted context omitted.

I don’t see a lot TikTok type video on any of the channels I watch on YouTube.

I never said they repost to YouTube

The comment is not about repost, it's about the short video, and I also don't see much of it on yt

Re: Apple's privacy push cost Meta $10B

#114

Post by DonHopkins »

eric4smith wrote: post #107
criddell wrote: post #101

Earlier quoted context omitted.

If this isn't a lie and Apple flipping that switch cost Facebook $10bn, then that tells me my personal information is worth a lot. What I was getting from Facebook in exchange for my data was too little. I use Google a lot more than Facebook and frankly what I get from them in exchange for my data is probably also way too little. I wish there was some type of consumer union where we could negotiate with these compani…

Quoted post unavailable.

Not different??!

Re: Apple's privacy push cost Meta $10B

#115

Post by Jenk »

duxup wrote: post #104
eric4smith wrote: post #91

Lies. Don’t you all see it? Facebook has been declining over the past year and this is a convenient way to blame someone - anyone. Let’s face it, what are your friends all using now? That’s right - video - YouTube and TikTok. Facebook had no answer for video and thus lost a lot of eyeballs. Instagram is a poor clone of TikTok and most people just repost their popular TikTok videos on Instagram reels anyway - hardly a…

I don’t see a lot TikTok type video on any of the channels I watch on YouTube.

Just fire up YT shorts. Nothing but content from TikTok.

Re: Apple's privacy push cost Meta $10B

#116

Post by mattkevan »

ajsnigrutin wrote: post #77

Quoted post unavailable.

He looks utterly haunted.

It’s tough to have sympathy for him, but if I’d built a website to rate women at my uni for a laugh, then accidentally found myself in charge of one of the world’s most powerful companies that’s destroying society from the inside out - and personally one of the world’s most hated people, I’d look pretty haunted too.

Re: Apple's privacy push cost Meta $10B

#117

Post by samwillis »

eric4smith wrote: post #91

Lies. Don’t you all see it? Facebook has been declining over the past year and this is a convenient way to blame someone - anyone. Let’s face it, what are your friends all using now? That’s right - video - YouTube and TikTok. Facebook had no answer for video and thus lost a lot of eyeballs. Instagram is a poor clone of TikTok and most people just repost their popular TikTok videos on Instagram reels anyway - hardly a…

While I agree with you that Facebook (the app) is in decline and Facebook/Meta are rushing to diversify as the market changes, the premise of the article that Apples change has significantly effected Facebooks revenues is not a lie.

Apples change has fundamentally damaged ad conversion attribution from the Facebook/Instagram apps on iOS, we have seen it it ourselves.

It may be that the exact figure of $10B is inflated, it could even be an underestimate. Meta may have an agenda in how they are spinning it, almost certainly do in fact. However I can assure you that the fundaments of the article and what they are saying is true.

Re: Apple's privacy push cost Meta $10B

#118

Post by gms »

criddell wrote: post #101
eric4smith wrote: post #91

Lies. Don’t you all see it? Facebook has been declining over the past year and this is a convenient way to blame someone - anyone. Let’s face it, what are your friends all using now? That’s right - video - YouTube and TikTok. Facebook had no answer for video and thus lost a lot of eyeballs. Instagram is a poor clone of TikTok and most people just repost their popular TikTok videos on Instagram reels anyway - hardly a…

If this isn't a lie and Apple flipping that switch cost Facebook $10bn, then that tells me my personal information is worth a lot. What I was getting from Facebook in exchange for my data was too little. I use Google a lot more than Facebook and frankly what I get from them in exchange for my data is probably also way too little. I wish there was some type of consumer union where we could negotiate with these compani…

There is no need as there is no coercion involved: just stop using them if you don’t like it.

Re: Apple's privacy push cost Meta $10B

#119

Post by azalemeth »

samwillis wrote: post #9

As a rough datapoint, I run a consumer targeted e-commerce site. We ran a campaign before Christmas were we were selling a new product that was only marketed on Facebook, we are certain that (almost) all customers found it though that Facebook campaign. Facebook was only able to attribute about 50% of the sales to the ads, it should have been close to 100%. This then meant that Facebooks estimated CPA was effectively…

What is the shop? I partly live in the UK, don't run iOS, don't use Facebook and block ads about a billion different ways at once. There's a chance I might be interested in your products.

Re: Apple's privacy push cost Meta $10B

#120

Post by hollowdene »

mtberatwork wrote: post #83
hollowdene wrote: post #39

There's a whole ecosystem of businesses that rely on Facebook that are going to start hurting a lot over the next few years. I used to work at a publisher where 80% of their website traffic came from Facebook. They haven't seen audience growth in years and their audience is skewing older and older, which is bad for their advertising business Businesses like that are going to get steadily squeezed both by Facebook's d…

> There's a whole ecosystem of businesses that rely on Facebook that are going to start hurting a lot over the next few years. Starting? Did these publishers not learn anything from the whole Facebook Video debacle? [1] Also, who at these companies thinks tying their core business to a single, third party is a good idea? [1] https://www.theverge.com/2018/10/17/17989712/facebook-inaccu...

Video on Facebook is still very big, though. A lot of publishers have taken to recycling TikTok videos and turning them into compilations for Facebook and Instagram. It's all low quality stuff, but it works. It's hugely ironic that some of the most popular content on Facebook's platforms is coming from TikTok.
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