Earlier quoted context omitted.
The UK HMRC charges no customs duty or import duty on imports of computers, but does levy 20% VAT (sales tax). Using today's exchange rate of 1.6149, here are the UK like-for-like premiums for several Apple products in the UK: 7.6% - ipad 2 13.4% - ipod touch 14.4% - mac air 11 64gb 12.1% - mac air 11 128gb 13.9% - mac air 13 128gb 13.5% - mac air 13 256gb 12.1% - mbp 13 21.1% - thunderbolt display Note: these premiu…
I think Apple are actually being far too greedy, one of the reasons I don't buy Macs is the premium you have to pay...I don't like being ripped off quite so explicitly.
The UK is known in the industry as "Treasure Island" because they know that they can charge more here and get away with it.
E.g. Bose QC15 noise cancelling headphones: 25.2% premium excluding sales tax, 50.2% premium including sales tax comparing a zero sales tax US state to the UK.