Somehow it feels odd that an implementation detail like the programming language it's implemented in is so prominent in the project's description. I have no idea what bash is written in and frankly I don't care much about it. It's a tool that enables me do be more productive. Could it be faster? Probably, but does anyone even notice that in the context of all the other things that we do _with_ it? Are there any benef…
It's the same deal with every popular language that was the new hotness at the time: "written in Python", "written in Ruby", "written in Go" from years ago, which I see less of now.
Nothing wrong with this, it's just a straightforward way of tailoring information to the target audience to maximize engagement with an ad, whether the authors did it consciously or unconsciously (maybe they like Rust a lot and mention it often).